Darden University of Virginia (USA)
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The Federal Reserve and Goldman Sachs - Teaching Note
Hernandez, Morela; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-OB-1078TN-ELeadership and People ManagementTeaching note for product OB-1078Starting at €0.00
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Facebook (B)
Freeman, R. Edward; Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0319-EBusiness Ethics and Corporate Social ResponsibilityMiranda Shaw had decided to do a Google search on the two finalists for the open position in her company. Based on the photos she saw on her preferred applicant's Facebook page, she decided to hire the other applicant, whose Internet search returned no controversial results. But Shaw found herself wondering if it had been ethical for her to base her decision on a Facebook page, because she had not told either applicant that she would be using the...Starting at €5.74
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Moral Theory and Frameworks
Wicks, Andrew C.; Harris, Jared D.; Parmar, Bidhan L.Technical Note DARDEN-E-0339-EBusiness Ethics and Corporate Social ResponsibilityThis technical note outlines background theories of ethics that are relevant to managerial decision making and develops a framework that managers can use to enhance their ability to make good choices.Starting at €8.20
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Clarence Hall University and the Donation
Parmar, Bidhan L.; Mead, Jenny; Combemale, Mallory; Purnell, LaurenCase DARDEN-E-0382-EBusiness Ethics and Corporate Social ResponsibilityAnnalisa McGann, chair of London’s prestigious Clarence Hall University, together with the university’s board, must make a decision about whether to return a large monetary donation from the Natour Charitable Foundation, which was founded and run by a recent graduate who was also the son of the leader of a corrupt, authoritarian regime in an oil-rich region. Almost two-thirds of the money had already been invested in an innovative leukemia drug t...Starting at €8.20
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Using a Framework to Create Better Choices
Parmar, Bidhan L.; Freeman, R. Edward; Wicks, Andrew C.; Harris, Jared D.; Mead, JennyTechnical Note DARDEN-E-0407-EBusiness Ethics and Corporate Social ResponsibilityIntuition can be a good guide for decision making when the current situation generally matches the situations in which the intuition was formed. But for novel or ambiguous situations, relying only on intuition can blind us to possible negative consequences by focusing our attention only on data that support our intuition. To reduce the likelihood of these errors and to better imagine and prepare for the outcomes of our choices, we use a decision-...Starting at €8.20
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Trek-ation
Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0412-EBusiness Ethics and Corporate Social ResponsibilityIn this case, a senior business analyst at the online travel agency Trek-ation struggles with the decision of whether to pursue a potentially lucrative idea. Her innovation team had proposed revising the online pricing algorithm in order to use the cookies and other information from customers’ web browser to customize pricing for flights and hotels. Although she wanted to increase revenue for the company and meet her targets, she was also concer...Starting at €8.20
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Pied Piper and Autonomous Vehicles
Freeman, R. Edward; Parmar, Bidhan L.; Mead, Jenny; Puhl, Nicole; Mahajan, Bhaskar; Boes, SeanCase DARDEN-E-0413-EBusiness Ethics and Corporate Social ResponsibilityPied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.Starting at €8.20