Darden University of Virginia (USA)
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Tweets, Retweets, and Entrepreneurship
Lichtendahl, Kenneth C. Jr.; Grushka-Cockayne, Yael; Friedman, Sasha; Greenfield, JohnCase DARDEN-QA-0838-EDecision AnalysisThis case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through tweets and retweets. It also provides information about Twitter’s history, format, and publicly available data analytics.Starting at €8.20
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Aston Martin: The Crossover Conundrum - Leadership Analysis - Teaching Note
Hernandez, MorelaTeaching Note DARDEN-S-0298TN2-EStrategyTeaching Note for product S-0298Starting at €0.00
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Saving Griffin
Grushka-Cockayne, Yael; Cowan, Alex; Turse, JasonCase DARDEN-OM-1717-EService and Operations ManagementThis case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Operations Command focused on intelligence gathering and analytics. This case describes how the team and its lead used agile to refocus the program, working to drive valuable outcomes for stakeholders.Starting at €8.20
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Growth Hacking Online Education
Grushka-Cockayne, Yael; Cowan, AlexCase DARDEN-OM-1719-EService and Operations ManagementThis case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the technology sector surging, general management jobs in tech were both a growing category and exciting career trajectory. However, managers in the sector tended to work in small, interdisciplinary agile teams. Creative confidence in going from idea to des...Starting at €8.20
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Argamassa Construction Materials (B): Epilogue
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, JohnCase DARDEN-OB-1077-ELeadership and People ManagementIn the B case, Santiago recounts his approach to the difficult conversation with his boss. He shares what he believed was the problem at the firm and presents a plan to turn things around. The material also includes reflections on things Santiago learned about himself and about leading others.Starting at €5.74
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The Federal Reserve and Goldman Sachs: Mike Silva
Hernandez, Morela; Parmar, Bidhan; Mead, JennyCase DARDEN-OB-1078-EService and Operations ManagementMike Silva, the NY Fed’s senior supervisory officer for Goldman Sachs, is having trouble with Carmen Segarra, a recently hired bank examiner who reports to Silva. The two disagree about whether Goldman Sachs has a viable overall conflict-of-interest policy; Silva says “yes,” and Segarra says “no.” Segarra’s communication style—aggressive and frank—has irritated both Silva and others in their department, although an independent report had been cri...Starting at €8.20
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Fredrick Martin at UVA
Hernandez, MorelaCase DARDEN-OB-1257-ELeadership and People ManagementSenior Change Manger Fredrick Martin and the UVA HR leadership team are tasked with the implementation of Ufirst, a project that will merge more than 70 HR programs and 11 distinct HR offices in both the academic division and the health system into a single, seamless HR. Ufirst will also leverage new technology that will provide self-serve HR to approximately 30,000 employees. It is an ambitious and complex project for the university, and the fir...Starting at €8.20
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The Federal Reserve and Goldman Sachs - Teaching Note
Hernandez, Morela; Parmar, Bidhan L.; Mead, JennyTeaching Note DARDEN-OB-1078TN-ELeadership and People ManagementTeaching note for product OB-1078Starting at €0.00
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Toward a Single European Sky
Grushka-Cockayne, Yael; De Reyck, BertCase DARDEN-QA-0736-EDecision AnalysisTo meet rising traffic projections over the next 20 years, Eurocontrol must develop Europe's first uniform air traffic control standards. This case illustrates the usefulness of management science methods for obtaining agreement and commitment among stakeholders.Starting at €8.20
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Fair Play at Chisholm University
Grushka-Cockayne, Yael; Harris, Jared D.; Mead, Jenny; Adams, John; Shankar, MeeraCase DARDEN-QA-0789-EDecision AnalysisChisholm University’s new athletics director must reallocate the athletics budget in its entirety, balancing legal obligations with broader educational and financial goals. A committee appointed to work on this issue had failed to reach consensus due to disagreements about how to comply with Title IX, the law mandating gender parity in all educational offerings, including athletics. The athletics director has the facts organized into an optimizat...Starting at €8.20