Darden University of Virginia (USA)
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Customer Profit
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0799-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms’ customers and keep track of their activity using the concepts of recency and retention. An important summary of customer activity is the profit the firm receives from each customer. Just as some brands are more profitable than others, so too are some customer relationships more profitable than others....Starting at €8.20
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Customer Lifetime Value
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0800-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit" (UVA-M-0799). The central difference between CP and customer lifetime value (CLV) is that CP measur...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2268-EAccounting and ControlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Starting at €8.20
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Nuclear-Powered Aircraft Carrier Life-Cycle Cost Analysis
Cross, Tom; Sack, Robert J.; Pottinger, JeffCase DARDEN-C-2282-EAccounting and ControlIn 1996, to find ways to reduce operating costs as well as the costs of future acquisitions, the Navy began to assess various design concepts for a new class of aircraft carriers and to analyze life-cycle costs, not just the acquisition costs, as life-cycle cost implications were complex and would significantly impact current and future budgets. The acquisition decisions for the next-generation aircraft carrier, CVX, would largely be determined o...Starting at €8.20
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffTeaching Note DARDEN-C-2268TN-EAccounting and ControlTeaching note for product C-2268Starting at €0.00
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Naval Supply Systems Command Change Management Support Solicitation: Bid or No-Bid (A)
Cross, Tom; Pottinger, JeffCase DARDEN-S-0222-EStrategyCowan and Associates (C&A) provided strategic planning, business planning, change management, performance measurement, and knowledge management support to various Navy commands. Its managing director, Jeff Pottinger, was contemplating a Request for Proposal to provide change management support services to the Naval Supply Systems Command (NAVSUP) in Mechanicsburg, Pennsylvania. Pottinger was intimately aware of the significant change management c...Starting at €8.20
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Naval Supply Systems Command Change Management Support Solicitation: Bid or No-Bid (B)
Cross, Tom; Pottinger, JeffCase DARDEN-S-0223-EStrategyJeff Pottinger, managing director at Cowan & Associates and the president and CFO of the company had discussed whether to bid on a solicitation to support the Naval Supply Systems Command requirement for change management support and were close to making a decision. Then Pottinger noticed an email notification from the Contracting Officer regarding answers to questions submitted by interested bidders. After reviewing the questions and responses, ...Starting at €5.74
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The Fight Against Skyrocketing Textbook Prices (A)
Guthrie, Lance; Moore, SherriCase DARDEN-G-0638-EKnowledge and CommunicationA young graduate student finds himself in hot water when he is sued by John Wiley & Sons, Inc., for reselling textbooks overseas for a profit. This case explores the first-sale doctrine-a section of the Copyright Act of 1976-as well as citation of three additional decisions. The B case reveals the Supreme Court verdict. This case is used in a business law course elective at the McIntire School of Commerce.Starting at €8.20
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The Fight Against Skyrocketing Textbook Prices (B)
Guthrie, Lance; Moore, SherriCase DARDEN-G-0639-EKnowledge and CommunicationA young graduate student finds himself in hot water when he is sued by John Wiley & Sons, Inc., for reselling textbooks overseas for a profit. This case explores the first-sale doctrine-a section of the Copyright Act of 1976-as well as citation of three additional decisions. The B case reveals the Supreme Court verdict. This case is used in a business law course elective at the McIntire School of Commerce.Starting at €5.74
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The F/A-18 F404 Engine: Getting Lean (B)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCase DARDEN-C-2269-EAccounting and ControlAfter the successful implementation of Lean manufacturing concepts at U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore, particularly with regard to the maintenance processes for the F404 engine on the F/A-18 Hornet, these concepts have become the standard by which production across all AIMDs are measured. Now assigned to NAVAIR, the person responsible for these changes is eager to apply the lessons of AIMD Lemoore across the entir...Starting at €5.74