Darden University of Virginia (USA)
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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M.; Lert, DevinCase DARDEN-OM-1733-EService and Operations ManagementIn the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven succStarting at €8.20
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
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All You Need is Love: Southwest Airlines and the Wright Amendment (A)
Beckenstein, Alan R.; Prowitt, Peter D.; Gunn, Christopher; Polen, DouglasCase DARDEN-GEM-0116-EEconomicsThe first of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case takes the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. House Majority Leader Jim Wright championed the cause for the Dallas/Fort Worth Airport Authority and the big DFW airlines, ...Starting at €8.20
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All You Need is Love: Southwest Airlines and the Wright Amendment (B)
Beckenstein, Alan R.; Prowitt, Peter D.; Gunn, Christopher; Polen, DouglasCase DARDEN-GEM-0117-EEconomicsThe second of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case took the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. It then updated the situation 25 years into the future when SWA was a big airline, and the events of September 11, 2001, hur...Starting at €5.74
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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M.; Lert, DevinCase DARDEN-OM-1733Service and Operations ManagementIn the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven successful. e-Grocery presented significant challenges for brick-and-mortar retailers, and in an industry characterized by thin margins and price-conscious consumers, grocers were struggling to achie...Starting at €8.20
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FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €8.20
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DeSouza Family Holdings
Andrasko, Joe; Zorc, SasaCase DARDEN-QA-0949-EDecision AnalysisAs CIO of DeSouza Family Holdings, Caroline Erickson managed the family’s investment portfolio—a collection of real estate properties, hotels, several small grocery stores, stocks/bonds, and alternative assets. Erickson facilitated quarterly meetings to brief family members on the portfolio. She also reserved time during these meetings for family members to present new investment opportunities. During the July 2020 family meeting, two siblings sh...Starting at €8.20
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The Conundrum of Contingent Free Shipping
Baucells, Manel; Lert, DevinCase DARDEN-QA-0939-EDecision AnalysisThis case uses the intent to make an online purchase of a clothing item to explore the role intuition may play in shopping decisions. Two criteria, price and quality, are identified as being important, and the protagonist is presented with another attribute: shipping cost. Because consumers may not expect to pay for shipping, they may be willing to buy an item that otherwise would not be attractive when doing so is rewarded with free shipping.Starting at €8.20
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Introduction to Tableau
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0940-EDecision AnalysisTableau is a powerful visualization software that supports the data analysis process. The program allows users to create custom visualizations from datasets of all sizes and types using a simple drag-and-drop interface. This note introduces new users to Tableau by providing guidance on connecting to data, exploring the interface, and creating a number of common visualizations.Starting at €8.20
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Google Cloud Platform: BigQuery
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0929-EDecision AnalysisGoogle Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information about accessing BigQuery and using it to upload and explore data. It also includes a quick-start guide.Starting at €8.20