Darden University of Virginia (USA)
-
The Book of Bad Arguments
Wicks, Andrew C.; Freeman, R. Edward; Harris, Jared; Parmar, Bidhan; Mead, Jenny; Mayo, ZacharyTechnical Note DARDEN-E-0408-EBusiness Ethics and Corporate Social ResponsibilityThis note, intended to accompany the short booklet An Illustrated Book of Bad Arguments, discusses the logical framework behind argumentation and presents the basic logical rules necessary to reach sound conclusions. Throughout, it refers to the philosophical foundations of logical reasoning and attempts to address these concepts in the framework of management. By the end, diligent students should be able to identify the necessary structure and c...Starting at €8.20
-
Moral Voice: Talking About Ethics at Work
Harris, Jared; Hess, MeganTechnical Note DARDEN-E-0411-EBusiness Ethics and Corporate Social ResponsibilityThere are a number of reasons that individuals find it challenging to engage in discussion about ethics and values in the workplace environment, yet engagement regarding values is critically important for organizations. Effective organizations talk about and enact their values. This note discusses some of the key barriers to exercising “moral voice” in the workplace environment and offers suggestions for individuals and managers regarding how to ...Starting at €8.20
-
Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0941-EDecision AnalysisGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Starting at €8.20
-
JetBlue Airways versus American Airlines: A Competitive Dynamics Game
Lenox, Michael; Harris, JaredCase DARDEN-S-0250-EStrategyThis exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module addressing competitive dynamics. The purpose of this game is to explore the interdependencies of firms in competitive decision-making situations. The game requires pairs of competing firms to make a series of decisions over 12 rounds, each represent...Starting at €8.20
-
All You Need is Love: Southwest Airlines and the Wright Amendment (A)
Beckenstein, Alan R.; Prowitt, Peter D.; Gunn, Christopher; Polen, DouglasCase DARDEN-GEM-0116-EEconomicsThe first of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case takes the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. House Majority Leader Jim Wright championed the cause for the Dallas/Fort Worth Airport Authority and the big DFW airlines, ...Starting at €8.20
-
All You Need is Love: Southwest Airlines and the Wright Amendment (B)
Beckenstein, Alan R.; Prowitt, Peter D.; Gunn, Christopher; Polen, DouglasCase DARDEN-GEM-0117-EEconomicsThe second of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case took the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. It then updated the situation 25 years into the future when SWA was a big airline, and the events of September 11, 2001, hur...Starting at €5.74
-
FanShop
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminExercise DARDEN-QA-0887-EDecision AnalysisThis exercise explores customer transaction data generated from a business owner's website and illustrates the added benefit of basic data analytics practices used to uncover business insights. Students discover the business's purchase trends when they answer the provided questions by writing SQL queries. The questions guide students to determine which product offerings the business should promote and which customer segments to target. Additional...Starting at €8.20
-
DeSouza Family Holdings
Andrasko, Joe; Zorc, SasaCase DARDEN-QA-0949-EDecision AnalysisAs CIO of DeSouza Family Holdings, Caroline Erickson managed the family’s investment portfolio—a collection of real estate properties, hotels, several small grocery stores, stocks/bonds, and alternative assets. Erickson facilitated quarterly meetings to brief family members on the portfolio. She also reserved time during these meetings for family members to present new investment opportunities. During the July 2020 family meeting, two siblings sh...Starting at €8.20
-
Ethics Beneath the Surface
Harris, Jared; Hernandez, Morela; Guarana, CristianoTechnical Note DARDEN-E-0409-EBusiness Ethics and Corporate Social ResponsibilityWhereas there is much focus on improving the cognitive aspects of ethical decision making, many of the drivers of managerial action are nondeliberative. The explosion of academic work in behavioral science has highlighted a number of decision traps, blind spots, and behavioral biases that can substantially influence ethical decision making and action. This note focuses on a number of specific behavioral influences and how they relate to ethics. ...Starting at €8.20
-
Introduction to Tableau
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminTechnical Note DARDEN-QA-0940-EDecision AnalysisTableau is a powerful visualization software that supports the data analysis process. The program allows users to create custom visualizations from datasets of all sizes and types using a simple drag-and-drop interface. This note introduces new users to Tableau by providing guidance on connecting to data, exploring the interface, and creating a number of common visualizations.Starting at €8.20