Darden University of Virginia (USA)
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Governments and Markets in the 21st Century
Murphy, DanielCase DARDEN-GEM-0187EconomicsAs Joseph Biden began his presidency in early 2021, he was faced with the enormous task of balancing his more centrist tendencies with the increasingly activist part of his coalition. More generally, he would need to understand the forces that contributed to subpar economic performance and to redirect government efforts to supporting a market economy that benefitted all Americans. To do so, he would need to understand the arguments for and agains...Starting at €8.20
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The IS/LM Model
Murphy, DanielTechnical Note DARDEN-GEM-0126EconomicsThis technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive treatment of aggregate demand and aggregate supply found...Starting at €8.20
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Japan's Economics: Abenomics from the Front and Rearview Mirrors
Murphy, Daniel; Yemen, GerryCase DARDEN-GEM-0150EconomicsThis case uses Japan’s low-growth episodes since the 1990s to analyze economic policy in an environment featuring excess capacity, low growth, and low inflation. The case discusses the rationale behind “Abenomics”—Prime Minister Shinzō Abe’s three-pronged approach to stimulating Japan’s economy. In the case, Haruhiko Kuroda, the governor of the Bank of Japan (BOJ), is tasked with making the case to stick with Abenomics after five years under the ...Starting at €8.20
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A Brief Introduction to Macroeconomics
Murphy, DanielTechnical Note DARDEN-GEM-0125EconomicsThis technical note sets the groundwork for a module on macroeconomics by introducing concepts and definitions that will be revisited in subsequent technical notes. The note begins by introducing national income accounting and the components of gross domestic product (GDP), and by discussing why economists care about GDP. It then discusses how the determinants of the components of GDP interact on the market, and how we can predict GDP and interes...Starting at €8.20
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The Economics of Competitive Markets
Murphy, DanielTechnical Note DARDEN-GEM-0180-EEconomicsThis note describes how the behaviors of competitive buyers and sellers interact to determine market outcomes—the price at which a product is sold, and the quantity of a product that is exchanged. It begins by defining supply, demand, and market equilibrium. It then derives firms’ supply curves from its marginal cost curve, and demonstrates how the firm’s optimal production decision depends on the market equilibrium price. Finally, it shows how d...Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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Light Rail in Denver?: The Private Sector and Infrastructure Development (A)
Murphy, Daniel; Gilbert, LeeCase DARDEN-GEM-0188EconomicsThis case follows Nwanneoma "Neena" Ngondai and her work on the proposed FasTracks prograStarting at €8.20
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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Wheaties: Reinvigorating an Iconic Brand (A)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0828-EMarketingThis case series is taught in Darden's course elective, Managing Consumer Brands. In the spring of 2008, the marketing editor for Wheaties was getting ready for a meeting to discuss ideas about how to reinvigorate one of the most iconic and well-known cereal brands in America, which over the preceding few years had experienced a steady decline in market share. The only limitation the manager would impose was that any new product could not replace...Starting at €8.20
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Wheaties: Reinvigorating an Iconic Brand (B)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0829-EMarketingThe marketing manager and the Wheaties brand team launched a line extension they believed would bolster the legendary brand. Wheaties FUEL, a ready-to-eat cereal targeted specifically toward men and designed to help users "Prepare to Win" was introduced to consumers in September 2009, with a 360-degree campaign utilizing television, print, online, and in-store promotions to build awareness. By gaining buy-in early on from Peyton Manning, Kevin Ga...Starting at €5.74