Darden University of Virginia (USA)
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Hamilton Won More Than Twitter
Murray, MeghanCase DARDEN-M-0912-EMarketingThe case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million and won 11 Tony Awards. The musical’s cultural influence was buoyed by Miranda’s 578,000 Twitter followers; hundreds of celebrities from Oprah Winfrey to Jennifer Lopez had become ambassadors for the musical; and its impromptu #Ham4Ham live performances were engaging thousands of people on so...Starting at €8.20
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nibblr: Subscription Snacking in a Digital Market - Teaching Note
Murray, MeghanTeaching Note DARDEN-M-0874TN-EMarketingTeaching note for product M-0874Starting at €0.00
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Under Armour’s Willful Digital Moves - Teaching Note
Murray, Meghan; Saghian, MinaTeaching Note DARDEN-M-0910TN-EMarketingTeaching note for product M-0910Starting at €0.00
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A Brief Introduction to Macroeconomics
Murphy, DanielTechnical Note DARDEN-GEM-0125-EEconomicsThis technical note sets the groundwork for a module on macroeconomics by introducing concepts and definitions that will be revisited in subsequent technical notes. The note begins by introducing national income accounting and the components of gross domestic product (GDP), and by discussing why economists care about GDP. It then discusses how the determinants of the components of GDP interact on the market, and how we can predict GDP and interes...Starting at €8.20
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The IS/LM Model
Murphy, DanielTechnical Note DARDEN-GEM-0126-EEconomicsThis technical note introduces the basic structure of the workhorse IS/LM model for a closed economy (i.e., one that does not engage in international trade). The note derives the core components of the model and derives predictions of effects of fiscal and monetary policy. The price level is assumed to be fixed, and aggregate demand determines output. This note precedes a more comprehensive treatment of aggregate demand and aggregate supply found...Starting at €8.20
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Ten Years After the Global Financial Crisis: A Pension Fund's Retrospective
Murphy, DanielCase DARDEN-GEM-0163-EEconomicsEbony Jones manages asset allocation for Colorado’s Public Employee Retirement Association (PERA). She is worried that some asset price measures are approaching levels observed prior to the Great Recession, and she is pondering whether she should shift PERA’s asset allocation toward cash and fixed-income investments as a precaution. To put the current market situation in perspective, she looks back at the causes and consequences of the Great Rece...Starting at €8.20
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The IS/LM Model - Teaching Note
Murphy, DanielTeaching Note DARDEN-GEM-0126TN-EEconomicsTeaching note for product GEM-0126Starting at €0.00
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Japan's Economics: Abenomics from the Front and Rearview Mirrors - Teaching Note
Murphy, Daniel; Yemen, GerryTeaching Note DARDEN-GEM-0150TN-EEconomicsTeaching note for product GEM-0150Starting at €0.00
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The Home Depot Builds in the Pandemic
Murray, MeghanCase DARDEN-BC-0277Knowledge and CommunicationThrough most of 2020, the United States was battling the same demon as the rest of the world: the COVID-19 pandemic. During the pandemic, a large number of people worldwide spent more time at home, so they noticed repairs that needed to be made and used the increased time spent in their living quarters to paint rooms, garden, build, and complete projects. Many people turned to The Home Depot for the materials and tools to achieve these goals. To...Starting at €8.20