Darden University of Virginia (USA)
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation
Matherne, G. Paul; Orr, Emily Jane; Behrman, KatelynCase DARDEN-E-0462-EBusiness Ethics and Corporate Social ResponsibilityIn 2020, Jennifer and Corey Feist started the Dr. Lorna Breen Heroes’ Fund in memory of Jennifer’s sister. As the head of the emergency department at a Manhattan hospital, Lorna Breen had treated patients at hospitals overwhelmed by the COVID-19 pandemic,Starting at €8.20
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Genetic Testing: Where Is the Real Risk?
Matherne, G. Paul; Behrman, Katelyn; Thomas, Matthew J.Case DARDEN-OM-1744-EService and Operations ManagementSandra Martinez, a junior partner in a new biotech venture capital fund, is working on a due diligence report on a new genetic testing firm that plans to launch a direct-to-consumer (DTC) platform for assessing cancer risk. She is mildly concerned about some bad publicity around a faulty chip used in DTC genetic testing, then becomes more worried as she looks deeper into genetic testing itself. She learns that some women have undergone major surg...Starting at €8.20
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation -Teaching Note
Matherne, G. Paul; Behrman, KatelynTeaching Note DARDEN-E-0462TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0462Starting at €0.00
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Tests and Triumphs in Telemedicine (A) and (B) (TN)
Matherne, G. Paul; Behrman, Katelyn; Shepard, Taylor AnneTeaching Note DARDEN-E-0468TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for products E-0468 and E-0469Starting at €0.00
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A Partner for Mary Washington: Glide with Cerner or Chart a New Path with Epic (A) and (B) - Teaching note
Matherne, G. Paul; Behrman, Katelyn; Elcan, ElizabethTeaching Note DARDEN-OM-1731TN-EService and Operations ManagementTeaching note for product OM-1731Starting at €0.00
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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Case DARDEN-S-0405-EStrategyThis field-based case describes the situation facing David Bronner, cosmic engagement officer (CEO) of Dr. Bronner’s Magic Soaps (Dr. Bronner’s), the top-selling brand of natural soaps in North America in 2019. Since its founding, the company has centered advocacy for unity and social change in its products and giving. The question before David and the leadership team is whether to extend the brand further by publicizing its support for the use o...Starting at €8.20
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Sunnyside Fields
Farris, Paul W.; Norton, JohnCase DARDEN-M-0781-EMarketingThis case illustrates the problems of a small hydroponic produce company trying to achieve breadth and depth of distribution for its product. The company is considering bypassing traditional channels and selling directly to stores and restaurants. The economics of the proposition are central to the case.Starting at €8.20
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Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?- Teaching note
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Teaching Note DARDEN-S-0405TN-EStrategyTeaching note for product S-0405Starting at €0.00