Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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Enterprise Systems at ICL
Allen, Brandt R.Case DARDEN-C-2251-EAccounting and ControlSenior management of a large company learns that its largest and most important information systems project will be eight months late. The developers used the latest technology (web-based, distributed, client-server, networked) and architecture (SOA). Some new parts were up and running but many old, legacy pieces were carrying a heavy part of the daily demands and risks of outages were increasing. There were staffing problems and challenges with ...Starting at €8.20
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Berkshire Hathaway Inc.-Intercorporate Investments (A) and (B) - Teaching Note
Allen, Brandt R.; Lynch, Luann J.Teaching Note DARDEN-C-2240TN-EAccounting and ControlTeaching note for product C-2240Starting at €0.00
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Credit and Collections Corporation - Teaching Note
Allen, Brandt R.; Sack, Robert J.Teaching Note DARDEN-C-2253TN-EAccounting and ControlTeaching note for product C-2253Starting at €0.00
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The Real Green IT Machine (A) - Teaching Note
Allen, Brandt R.Teaching Note DARDEN-C-2295TN-EAccounting and ControlTeaching note for product C-2295Starting at €0.00
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The Real Green IT Machine (B): Sensitivity Analysis of a Proposed Capital Investment - Teaching Note
Lynch, Luann J.; Allen, Brandt R.Teaching Note DARDEN-C-2351TN-EAccounting and ControlTeaching note for product C-2351Starting at €0.00
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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Global Marine Partners - Teaching Note
Allen, Brandt R.; Wiese, CatherineTeaching Note DARDEN-F-1243TN-EFinanceTeaching note for product F-1243Starting at €0.00
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Financial Impact of Nuclear Power Plants: PSEG and Hope Creek
Allen, Brandt R.; Simko, Paul J.; Cross, TomCase DARDEN-C-2233-EAccounting and ControlThis case is about the financial impact of negative publicity and a company's reaction. A Public Service Enterprise Group had ownership interest in five nuclear power plants, three of which were located in Lower Alloways Creek, New Jersey. These three plants had been cited for concerns about a safety conscious work environment by a fired employee and the Nuclear Regulatory Commission. One U.S. senator and two congressmen had written a letter to N...Starting at €8.20