Darden University of Virginia (USA)
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Titan Products, Inc.: Acquisition of Franz Schuler GMBH (A)
Bourgeois, L. J. III; Watson, DanCase DARDEN-BP-0546-ECorporate GovernanceThis case allows two integration teams of different companies to construct a joint postacquisition integration plan. Some of the issues addressed in this role-play case include: (1) organization of Schuler, (2) staffing of management positions, (3) joint-distribution channels, (4) resolution of culture conflicts, (5) focus of strategic and operational decisions, and (6) performance metrics for assessing the success of the acquisition.Starting at €8.20
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Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1)
Bourgeois, L. J. III; Watson, DanCase DARDEN-BP-0547-ECorporate GovernanceThe confidential background about one of the companies involved in the construction of a joint postacquisition integration plan is provided in this case for one of the integration teams.Starting at €8.20
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-2)
Bourgeois, L. J. III; Watson, DanCase DARDEN-BP-0548-ECorporate GovernanceThe confidential background about one of the companies involved in the construction of a joint postacquisitionintegration plan is provided in this case for the other of the integration teams.Starting at €8.20
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Titan Products, Inc.: Acquisition of Franz Schuler GMBH (C)
Bourgeois, L. J. III; Watson, DanCase DARDEN-BP-0560-ECorporate GovernanceThe C case is a memo from the head of Titan Products to Franz Schuler managment stating it is imperative that the R&D portion of Franz Schuler be kept separate from Titan and remain under the leadership of Hermann Schuler.Starting at €5.74