Darden University of Virginia (USA)
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Belton Semiconductors (B)
Laseter, Timothy M.; Murphy, Michael; Pederson, MattCase DARDEN-BP-0557Corporate GovernanceAfter more intense debate, Belton’s COO has acquiesced and agreed with the manager of a large management consulting firm on every major point. But a senior partner on the assessment, as well as the consultant’s mentor, thinks the results are disastrous.Starting at €5.74
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Whitler, Kimberly A.; Wooten, David; Nolan, LiamCase DARDEN-M-1019-EMarketingThis case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presenting a chronology of Coke’s statements as the firm responded to consumer and organizational actions, the case enables students to explore the challenges associated with the following: 1) aligning activism with brand purpose, 2) engaging in activism in a...Starting at €8.20
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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Belton Semiconductors (A)
Laseter, Timothy M.; Murphy, Michael; Pederson, MattCase DARDEN-BP-0556Corporate GovernanceThe manager of a large management consulting firm has evaluated Belton’s operating model and recommended changes to get the organization back on its historical growth trajectory. He has led a competitive assessment, conducted extensive interviews within the company and throughout the semiconductors industry, framed a highly structured issue tree, and developed a recommended operating model and five-year road map for the company. But Belton’s COO ...Starting at €8.20
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Belton Semiconductors (B)
Laseter, Timothy M.; Murphy, Michael; Pederson, MattCase DARDEN-BP-0557-ECorporate GovernanceAfter more intense debate, Belton’s COO has acquiesced and agreed with the manager of a large management consulting firm on every major point. But a senior partner on the assessment, as well as the consultant’s mentor, thinks the results are disastrous.Starting at €5.74
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Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose - Teaching note
Whitler, Kimberly A.; Wooten, DavidTeaching Note DARDEN-M-1019TN-EMarketingTeaching note for product M-1019Starting at €0.00