Darden University of Virginia (USA)
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That Little Voice Inside (C)
Isabella, Lynn A.; Yemen, Gerry; Burke, SusanCase DARDEN-OB-1061-ELeadership and People ManagementCatherine Russell, senior vice president of Harbor Community Bank (HCB), had lunch with one of her branch managers, Rachel Dwyer, to confront her about violating bank opening and closing procedures. When Russell had asked about the situation earlier, Dwyer had boldly lied, as had the two HCB branch employees who worked under Dwyer. What would be the most appropriate resolution? This case is preceded by the A and B cases.Starting at €5.74
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Technical Note DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Starting at €8.20
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That Little Voice Inside (A)
Isabella, Lynn A.; Yemen, Gerry; Burke, SusanCase DARDEN-OB-1059-ELeadership and People ManagementJust after 8:00 p.m. on a Monday evening, Catherine Russell, senior vice president and director of business development at Western Banking Group, arrived at one of the branches she oversaw to catch up on some work. She saw movement inside the locked building and was taken aback—it was Rachel Dwyer, the branch manager; her son; and her boyfriend. “Why is she…why are they all in the branch after hours?” Russell wondered. This was yet another item o...Starting at €8.20
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That Little Voice Inside (B)
Isabella, Lynn A.; Yemen, Gerry; Burke, SusanCase DARDEN-OB-1060-ELeadership and People ManagementThe day after Catherine Russell, senior vice president of Harbor Community Bank (HCB), discovered one of the bank’s branch managers in the bank after hours, cleaning, she continued to second guess how she should manage the situation. The manager, Rachel Dwyer, had an explanation that made sense, yet Russell was still uneasy about this and other instances of strange behavior from Dwyer. After consulting with her boss, Russell decided to ask Dwyer ...Starting at €5.74