Darden University of Virginia (USA)
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Taking Action at the Kilbourne Group: Research Assistant Complications (B)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCase DARDEN-G-0663StrategyThis case, the epilogue to "Taking Action at the Kilbourne Group: Research Assistant Complications (A)" (UVA-G-0662Starting at €5.74
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I.M.A.G.E. International (Spanish Version)
Newton, Derek A.; Spekman, Robert E.; Ranson, AlexandraCase DARDEN-M-0958MarketingTraducción al español de la versión del 28 de febrero de 2019 del caso UVA-M-0417. Este caso promueve la comprensión y familiariza a los estudiantes con los incentivos no financieros. El caso describe los principales elementos que intervienen en la creación de una fuerza de ventas de alto rendimiento; Las prácticas, políticas y filosofías que se revelan sobre las formas de motivar a las personas proporcionan una base para la discusión de los estu...Starting at €8.20
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Taking Action at the Kilbourne Group: Research Assistant Complications (A)
Doyle, Jacqueline L.; Alvarez Diaz, NataliaCase DARDEN-G-0662StrategyThis brief case, written in the second person, places student in the role of a fairly new research manager (RM) at the Kilbourne Group, a research and consulting firm serving public and private schools, ranging from K–12 to universities around the globe. The RM, who has been in the role for a little under a year, is faced with addressing the work patterns of a new subordinate, a research associate (RA) on the team. The RA, who is exceptionally ta...Starting at €8.20