Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Marlow Construction (A): Dan Marlow, Founder and President
Martin, SeanCase DARDEN-OB-1282-ELeadership and People ManagementThis case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspective of Dan Marlow, who grew up with access to financial and cultural resources and has built his own construction company. He has just fired Robby Gomez, an otherwise great worker, for chronic lateness, and he wonders why he is having trouble motivati...Starting at €8.20
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Butts in Seats: Helping the UVA Athletic Department Fill Scott Stadium
Martin, Sean; Detert, James R.Case DARDEN-OB-1289-ELeadership and People ManagementCarla Williams, the director of athletics for the University of Virginia (UVA), considered what steps the Athletics Department needed to take in the coming years to increase revenues. In 2017, UVA athletics revenues totaled approximately $100.6 million, making it the 27th-highest revenue program in the United States among schools for which this information was available (private schools did not need to publicly report financial information). The ...Starting at €8.20
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Defining Leadership and Effectiveness
Martin, SeanTechnical Note DARDEN-OB-1292-ELeadership and People ManagementThis technical note helps explain what leadership really is, explores some of the factors that influence leader effectiveness, and introduces the basics of how people can begin to develop as leaders. It is an introduction to a very big topic area, but provides simple definitions and explanations of complicated concepts.Starting at €8.20
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Marlow Construction (A) and (B) - Teaching Note
Martin, SeanTeaching Note DARDEN-OB-1282TN-ELeadership and People ManagementTeaching Note for Product OB-1282Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Marlow Construction (B): Robby Gomez
Martin, SeanCase DARDEN-OB-1283-ELeadership and People ManagementThis case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspective of Dan Marlow, who grew up with access to financial and cultural resources and has built his own construction company. He has just fired Robby Gomez, an otherwise great worker, for chronic lateness, and he wonders why he is having trouble motivati...Starting at €5.74
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Growing a Team at LandCare: Excellence in the Field
Martin, Sean; Craddock, JennyCase DARDEN-OB-1284-ELeadership and People ManagementIn October 2018, Mike Bogan, CEO of LandCare, a nationwide commercial landscaping firm, was concerned about the significant headwinds facing not only LandCare but the entire landscaping industry at the time. As LandCare struggled to hire and retain employees who could prove their legal working status in the United States, it faced fierce competition from small firms, which frequently did not play by the same rules. Hoping to attract and motivate ...Starting at €8.20