Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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When Competition Isn't Enough: Rural Health in Southwest Virginia (A)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0314-EStrategyMark Seidman at the Federal Trade Commission is evaluating a proposed merger between two health care entities and competing market leaders in southwest Virginia. The rural region is characterized by poverty; unemployment; and poor population health indicators relative to the rest of the state. The merger would form a virtual monopoly; normally prohibited by federal consumer protection laws; but the two companies assert that it would allow them to...Starting at €8.20
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TN-EService and Operations ManagementTeaching Note for the product OM-1708Starting at €0.00
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The New War of the Currents: The Race to Win the Electric Vehicle Market - Teaching Note
Kraft, Tim; Alagesan, Suriyaprakash; Shah, JimitTeaching Note DARDEN-OM-1709TN-EService and Operations ManagementTeaching Note for product OM-1709Starting at €0.00
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When Competition Isn't Enough: Rural Health in Southwest Virginia (C)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0316-EStrategyThis optional C case follows S-0314 and S-0315; and describes the results of decisions on whether to allow a merger of two health care entities in rural Virginia. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to engage in an in-depth discussion of the sometimes emotional issue of rural h...Starting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TNService and Operations ManagementTeaching note for product OM-1708Starting at €0.00
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When Competition Isn't Enough: Rural Health in Southwest Virginia (B)
Matherne; G. Paul; Goldberg; Rebecca; Bermel; Peggy; Fox; Brennan; Minogue; Kevin; Oberleitner; Ryan; Punches; Charlie; Rose; CarolineCase DARDEN-S-0315-EStrategyIn this B case; the follow-up to S-0314; Marissa Levine; the Virginia Commissioner of Health; considers reports for and against the merger of two health care entities in rural Virginia; as she decides whether to issue a waiver to allow it. This case set explores the differences in and conflicts among the interests of for-profit health care systems; of rural; low-income residents; and of federal; state; and local governments. It allows students to...Starting at €5.74
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A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertCase DARDEN-OM-1708-EService and Operations ManagementN95 masks are an important aspect in the fight to prevent the spread of COVID-19 due to the virus’s contagious nature. Coronavirus is a flu disease. It affects the respiratory tract of a person’s body and causes difficulties in breathing. COVID-19 is a neStarting at €8.20