Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Balance-Statement Reporting at Premium Capital Funds (B)
Lopez-Jimenez, Liliana; Orozco, Luis Antonio; Gentile, MaryCase DARDEN-OB-1307-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. This B case contains a video and a transcript of an interview the case authors conducted with Ricardo Martinez on July 15, 2019, concerning his reflections on the ethical conflict described in the case and what he actually did about it.Starting at €5.74
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Balance-Statement Reporting at Premium Capital Funds (A)
Lopez-Jimenez, Liliana; Orozco, Luis Antonio; Martinez-Gomez, Ricardo Emilio; Gentile, MaryCase DARDEN-OB-1306-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. In 2009, Ricardo Martinez, management assistant at Premium Capital Investment Advisors (PCIA), was asked to fabricate some of the information to be included in the monthly account balance statements addressed to five shareholders in Premium Capital Funds (Premium), a p...Starting at €8.20
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (A)
Gentile, Mary; Lopez-Jimenez, Liliana; Arabia-Wartenberg, Jorge; Orozco, Luis AntonioCase DARDEN-OB-1356-ELeadership and People ManagementIn August 2004, Interbolsa’s risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa’s own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee. Arabia had noticed that these repos carried large and diverse risks, not only for the firm but also f...Starting at €8.20
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (B)
Gentile, Mary; Lopez-Jimenez, Liliana; Orozco, Luis AntonioCase DARDEN-OB-1357-ELeadership and People ManagementIn August 2004, Interbolsa’s risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa’s own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee. Arabia had noticed that these repos carried large and diverse risks, not only for the firm but also f...Starting at €5.74
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Balance-Statement Reporting at Premium Capital Funds (A) and (B) - Teaching Note
Lopez-Jimenez, Liliana; Martinez-Gomez, Ricardo Emilio; Orozco, Luis Antonio; Gentile, MaryTeaching Note DARDEN-OB-1306TN-ELeadership and People ManagementTeaching note for product OB-1306Starting at €0.00
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (A) and (B) - Teaching Note
Gentile, Mary; Lopez-Jimenez, Liliana; Arabia-Wartenberg, Jorge; Orozco, Luis AntonioTeaching Note DARDEN-OB-1356TN-ELeadership and People ManagementTeaching Note for product OB-1356Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20