Darden University of Virginia (USA)
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Remarkable Mind: Henry (Hank) Fossey, PhD (II)
Thomas-Hunt, MelissaCase DARDEN-OB-1014-ELeadership and People ManagementFossey, a premier horticultural researcher and an expert in turfgrass science, has founded Turf Technologies, a firm that performs commercial turfgrass research. On the first contract that Fossey secured, he was paid a consulting fee of $75,000 for a six-month period. Now Fossey has been asked by Bryant of the Re-Markable Paint Co. to assist in developing an alternative formulation for removable paint that is environmentally appropriate and suita...Starting at €8.20
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Marissa Mayer at Google - Teaching Note
Thomas-Hunt, Melissa; Gethin-Jones, Meredith; Fleming, SusanTeaching Note DARDEN-OB-1028TN-ELeadership and People ManagementTeaching note for product OB-1028Starting at €0.00
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Arredondar Movement: Expanding Microdonations in Brazil - Teaching Note
Guissoni, Leandro; Barki, Edgard; Veludo-de-Oliveira, Tania Modesto; Zambaldi, FelipeTeaching Note DARDEN-M-0987TN-EAccounting and ControlTeaching Note for product M-0987Starting at €0.00
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Arredondar Movement: Expanding Microdonations in Brazil
Guissoni, Leandro; Veludo-de-Oliveira, Tania Modesto; Barki, Edgard; Zambaldi, FelipeCase DARDEN-M-0987-EMarketingArredondar was a nongovernmental organization (NGO) whose objective was encouraging the culture of donation in Brazil through acts of micro-donations. Any shopper could donate at the retail stores that partnered with Arredondar. The process was simple: customers could round up the total value of their purchase to the next whole value, and the difference in cents would be donated to carefully selected NGOs. Arredondar offered a simple, accessibl...Starting at €8.20
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Remarkable Mind: Kenneth Bryant (I)
Thomas-Hunt, MelissaCase DARDEN-OB-1015-ELeadership and People ManagementBryant is the founder and CEO of the Re-Markable Paint Co., which has developed the technology for completely removable paint for athletic fields. He has identified a commercial research-development firm, Turf Technologies, run by Fossey, which has the capacity to develop an alternative formulation for removable paint that remains environmentally appropriate and suitable for artificial turf and grass. It is now time for Bryant to finalize the con...Starting at €8.20
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Stratcomm (B): Morgan G.
Thomas-Hunt, Melissa; Goldberg, RebeccaCase DARDEN-OB-1045-ELeadership and People ManagementMorgan G., a new consultant hire at Change Analytics, a budding strategic planning consultancy in the Washington, DC, area, has been referred by a colleague in the industry to meet with Jess B., CEO of Stratcomm, a certified disadvantaged business enterprise. Morgan understands that Jess is interested in meeting to craft a response to an 8(a) set-aside contract but needs to partner with another firm to complete the service offering requirements.Starting at €5.74
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Stratcomm (A) and (B) - Teaching Note
Thomas-Hunt, Melissa; Goldberg, RebeccaTeaching Note DARDEN-OB-1044TN-ELeadership and People ManagementTeaching note for product OB-1044Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20