Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0332-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €8.20
-
US–China Tensions in Class (D): Bruised Feelings
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0335-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
-
US–China Tensions in Class (B): Balancing the Professional, Political, and Personal
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0333-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
-
Wingtech Acquires Nexperia: Will the New Company Fly?
Chen, Ming-Jer; Chan, Yi Ping; Whittle, Mary SummersCase DARDEN-S-0329-EStrategyEarly in 2019, Wingtech CEO Xuezheng Zhang faced one of the biggest challenges of his career. China-based Wingtech, which Zhang had founded 13 years earlier, had rapidly grown into one of the world’s top manufacturers of mobile phones and intelligent devices. But Wingtech didn’t manufacture its products’ key component: microchips. Most of the chips it used were purchased from American and European manufacturers. Faced with growing anti-China sent...Starting at €8.20
-
Expanding the MBA Experience: The Student Case Writer Perspective
Chen, Ming-Jer; Fairfax, Lydia; Whittle, Mary SummersTechnical Note DARDEN-S-0358-EStrategyAt many leading business schools, cases are written only by professors or professional case writers. At the Darden School of Business, however, MBA students may also write cases. Case writing helps students to gain tangible business writing and communication skills, to sharpen their business acumen, to understand better the key concepts learned in the classroom, and to prepare for the practical rigors of the workplace. This technical note explo...Starting at €8.20
-
Competitive Dynamics: An Introduction
Chen, Ming-Jer; Whittle, Mary Summers; Baum, DavidTechnical Note DARDEN-S-0306-EStrategyThis technical note discusses competitive dynamics: the various and evolving actions and reactions of two firms engaged in a rivalrous relationship. By allowing us to analyze interactions at this dyadic level, the competitive dynamics perspective provides valuable insights into a firm’s behavior in a variety of competitive situations and contexts.Starting at €8.20
-
China Supply Chain and COVID-19
Yang, Dennis; Ha, Jiming; Yemen, Gerry; Sesia, AldoCase DARDEN-GEM-0184-EEconomicsOn March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production, trade, and businesses to a grinding halt, as governments closed borders and implemented lockdowns and restrictions; it also caused scrutiny of global supply chain strategies. While some US companies had already begun shifting outsourcing away from China during the US-China trade war amid th...Starting at €8.20
-
Competitor Acumen: The Heart of Competitor Analysis
Chen, Ming-Jer; Whittle, Mary SummersTechnical Note DARDEN-S-0293-EStrategyThis technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?Starting at €8.20
-
Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20