Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TN-EService and Operations ManagementTeaching Note for the product OM-1708Starting at €0.00
-
Port of Singapore Authority: Ideology vs. Pragmatism—Trade and Geopolitics in the Malacca Strait
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0351StrategyThis case describes the growth of the Asian ports industry between 2015 and 2020 and the impact of escalating US-China trade tensions and rising Chinese direct investments on regional port competition. Throughout the 2000s, the volume of Asian shipping steadily increased on the back of an expanding Chinese economy. The case focuses on how the Chinese Belt and Road Initiative and new Chinese-funded mega-ports like the Malacca Gateway Port would af...Starting at €8.20
-
Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
-
Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
-
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertCase DARDEN-OM-1708-EService and Operations ManagementN95 masks are an important aspect in the fight to prevent the spread of COVID-19 due to the virus’s contagious nature. Coronavirus is a flu disease. It affects the respiratory tract of a person’s body and causes difficulties in breathing. COVID-19 is a neStarting at €8.20
-
FedEx in the Chinese Express Delivery Market: Face-Off in the Forbidden City
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0156-EStrategyThis case is appropriate for strategy courses and courses that focus on competitive dynamics. It follows FedEx from when it was the only international express freight delivery company with direct flights into such key Chinese cities as Shanghai, Beijing, and Shenzhen and had a virtual monopoly over South China’s international express delivery market up to the competitive events that had taken some of the shine off FedEx operations in China. Leade...Starting at €8.20
-
Developing a Personal Strategy: The Alumni Reunion
Chen, Ming-Jer; Leong, JinCase DARDEN-S-0355StrategyThis case describes the thoughts and reflections of five MBA alumni on their way back to their alma mater for a 20-year reunion event. As invited speakers, they will advise the upcoming graduating class on what to expect after graduation. The case provides a brief background on the career trajectories and family circumstances of each of the five protagonists as well as their personal reflections on their accomplishments and their regrets. The cas...Starting at €8.20
-
A Perfect Storm: Examining the Supply Chain for N95 Masks during COVID-19 - Teaching Note
Kraft, Tim; Shah, Jimit; Alagesan, Suriyaprakash; Handfield, RobertTeaching Note DARDEN-OM-1708TNService and Operations ManagementTeaching note for product OM-1708Starting at €0.00
-
Developing a Personal Strategy: The Alumni Reunion - Teaching Note
Chen, Ming-Jer; Leong, Jin; Rochanakit, Chawit; Dettman, MattTeaching Note DARDEN-S-0355TNStrategyTeaching note for product S-0355Starting at €0.00