Darden University of Virginia (USA)
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Conundrum Calls (A) and (B) - Teaching Note
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenTeaching Note DARDEN-OB-1352TN-ELeadership and People ManagementTeaching Note for products OB-1352 and OB-1353Starting at €0.00
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Supplier Development at SysInteg (A)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1355-EService and Operations ManagementAn intern in the Supplier Development department at XS Inc. is participating in a two-day Value Stream Mapping (VSM) event at SysInteg. As this is XS’s first time sponsoring an improvement initiative led by a third party, it is under tight scrutiny by XS corporate-level senior management. XS considered this an opportunity to deploy external lean experts to convince some members of senior management who were skeptical about the lack of oversight o...Starting at €8.20
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Supplier Development at SysInteg (B)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1363-EService and Operations ManagementThis file contains the Future State Map created at the Value Stream Mapping event. A teaching note (OM-1355TN) is available.Starting at €5.74
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Value Stream Mapping at SysInteg (A)
Karri, Chitanya; Landel, Robert D.Case DARDEN-OM-1369-EService and Operations ManagementThis case focuses on the application of Value Stream Mapping as a means of identifying waste in a supplier's logistics- services activities. Students are given the information needed to construct a Value Steam Map, identify value-added and non-value-added activities, and develop opportunities for reaching 50% improvement in throughput time. It is based on the case Supplier Development at SysInteg (A) UVA-OM-1355, about a summer intern in the Supp...Starting at €8.20
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Conundrum Calls (B)
Gentile, Mary; Hoch, Julia; Desai, Dhruv; Pereira, Fernando; Ge, Terrance; Shaw, LaurenCase DARDEN-OB-1353-ELeadership and People ManagementHaving just moved from the sales department to the marketing team at a start-up, Lisa is confronted with a dilemma. Part of the reason she switched departments was to improve the strained relationship between the two departments. Her first assignment is to call competitors, pretending to be a customer, to get their pricing information. Lisa doesn’t want to lie, but feels a responsibility to her new boss, her old boss who advocated for her, and bo...Starting at €5.74
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Supplier Development at SysInteg (C)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1364-EService and Operations ManagementOn day two of the Value Stream Mapping (VSM) event, the legal counsel for the XS division was brought to the meeting by the XS division manager who viewed the suggestions and recommendations made the supplier during the Current State exercise on the first day as push backs and wanted to ensure that he had no unreasonable plans for improvement when he left the VSM event. The attorney was concerned that any changes to existing processes would leave...Starting at €5.74
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Supplier Development at SysInteg (A), (B), and (C) - Teaching Note
Landel, Robert D.; Karri, Chitanya; Mestry, AshishTeaching Note DARDEN-OM-1355TN-EService and Operations ManagementTeaching note for product OM-1355Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20