Darden University of Virginia (USA)
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Ambiculture: Seeking the Multicultural Middle -Teaching Note
Chen, Ming-Jer; Rochanakit, Chawit; Jia, Ruo; Yemen, GerryTeaching Note DARDEN-S-0266TN-EStrategyTeaching note for product S-0266Starting at €0.00
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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All You Need is Love: Southwest Airlines and the Wright Amendment (B) - Teaching Note
Beckenstein, Alan R.Teaching Note DARDEN-GEM-0117TN-EEconomicsTeaching note for product GEM-0117Starting at €0.00
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Are You Ready? Devising a Personal Strategy for Life After Business School
Chen, Ming-Jer; Rochanakit, ChawitTechnical Note DARDEN-S-0342-EStrategyThis note offers a set of strategic questions to help you formulate an effective personal plan that can be especially useful for your first years after business school. It draws on theories and principles of management strategy as well as wisdom from top business thinkers, leaders, and Darden MBA alumni.Starting at €8.20
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Housing Investment
Beckenstein, Alan R.Technical Note DARDEN-G-0627-EKnowledge and CommunicationHousing investment, a highly cyclical subcomponent of GDP, is a significant source of its fluctuations. Recent events in the housing market have been central to the meltdown of financial markets and the deep recession that began in late 2007. This note provides some background on the so-called housing bubble and, in doing so, highlights some of the primary sources of volatility in housing investment and real estate markets.Starting at €8.20
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All You Need is Love: Southwest Airlines and the Wright Amendment (A)
Beckenstein, Alan R.; Prowitt, Peter D.; Gunn, Christopher; Polen, DouglasCase DARDEN-GEM-0116-EEconomicsThe first of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case takes the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. House Majority Leader Jim Wright championed the cause for the Dallas/Fort Worth Airport Authority and the big DFW airlines, ...Starting at €8.20
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All You Need is Love: Southwest Airlines and the Wright Amendment (B)
Beckenstein, Alan R.; Prowitt, Peter D.; Gunn, Christopher; Polen, DouglasCase DARDEN-GEM-0117-EEconomicsThe second of a three-case series, this is a classic business-government relations (BGR) challenge for Southwest Airlines. The A case took the student from the problems SWA had with competitors and the Civil Aviation Board in the early years of attempting to fly through the passage of the Wright Amendment in the late 1970s. It then updated the situation 25 years into the future when SWA was a big airline, and the events of September 11, 2001, hur...Starting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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The Big Three Performance Variables: Macroperformance of the United States and the Eurozone
Beckenstein, Alan R.Technical Note DARDEN-G-0625-EKnowledge and CommunicationThe "big three" performance variables-growth in real GDP, inflation rate, and unemployment rate-are important starting points for delving into the macroeconomics of any country. This note offers some brief background on the policy environment surrounding performance reporting in the United States and the Eurozone; exhibits show historical performance on each of the big three variables for both. Students are asked to relate important events in the...Starting at €8.20