Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Boris's Brexit Dilemma (C)
Zorc, Sasa; Gregorio, Alexander;Case DARDEN-QA-0958-EDecision AnalysisIn 2019, several years after a referendum in which British voters chose “Brexit,” meaning the United Kingdom’s exit from the European Union (EU), the transitional agreement between the United Kingdom and the EU is due to expire. Prime Minister Boris Johnson must prepare for two facets of Brexit, each of which involves a decision: (1) whether to invest in mitigation funding in case of a hard Brexit (meaning one without a trade deal in place); and ...Starting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Introduction to Dynamic Programming
Baucells, Manel; Zorc, SasaTechnical Note DARDEN-QA-0955Decision AnalysisThis technical note introduces dynamic programming (DP), a powerful tool for finding optimal solutions to complex problems that involve a concatenation of multiple decisions. This note assumes some familiarity with decision trees. Compared to decision trees, DP simplifies the problem representation by pooling together similar decision situations, allowing us to apply backward induction in batches by means of the Bellman equation. The note stresse...Starting at €8.20
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Boris's Brexit Dilemma (A)
Zorc, Sasa; Gregorio, Alexander;Case DARDEN-QA-0956-EDecision AnalysisIn 2019, several years after a referendum in which British voters chose “Brexit,” meaning the United Kingdom’s exit from the European Union (EU), the transitional agreement between the United Kingdom and the EU is due to expire. Prime Minister Boris Johnson must prepare for two facets of Brexit, each of which involves a decision: (1) whether to invest in mitigation funding in case of a hard Brexit (meaning one without a trade deal in place); and ...Starting at €8.20
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Boris's Brexit Dilemma (B)
Zorc, Sasa; Gregorio, Alexander;Case DARDEN-QA-0957-EDecision AnalysisIn 2019, several years after a referendum in which British voters chose “Brexit,” meaning the United Kingdom’s exit from the European Union (EU), the transitional agreement between the United Kingdom and the EU is due to expire. Prime Minister Boris Johnson must prepare for two facets of Brexit, each of which involves a decision: (1) whether to invest in mitigation funding in case of a hard Brexit (meaning one without a trade deal in place); and ...Starting at €5.74
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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DeSouza Family Holdings
Andrasko, Joe; Zorc, SasaCase DARDEN-QA-0949-EDecision AnalysisAs CIO of DeSouza Family Holdings, Caroline Erickson managed the family’s investment portfolio—a collection of real estate properties, hotels, several small grocery stores, stocks/bonds, and alternative assets. Erickson facilitated quarterly meetings to brief family members on the portfolio. She also reserved time during these meetings for family members to present new investment opportunities. During the July 2020 family meeting, two siblings sh...Starting at €8.20
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Scheduling a Conference
Baucells, Manel; Zorc, SasaCase DARDEN-QA-0925Decision AnalysisThis case uses a mathematician’s experience as a first-time organizer for a prestigious conference in Barcelona, Spain, to set the stage for applying optimization methods to scheduling problems. In particular, the case addresses linear optimization with binary variables to map out a speaker schedule. The protagonist, Juana Torres, is given a list of submitted talks, a matrix of restrictions about which talk fits which topics, as well as a number ...Starting at €8.20
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Grappling with Uncertainty: Fintop Technology Advisors
Andrasko, Joe; Zorc, Sasa; Bodily, Samuel E.Case DARDEN-QA-0948-EDecision AnalysisAdewale Ogunleye is the founder and CEO of Fintop Technology Advisors, a technology development firm that specializes in providing outsourced software development services to financial technology (fintech) start-ups. Ogunleye has recently met with Leya Ahmed, the founder of Periscope Labs, a new fintech whose promising digital payment technology seeks to revolutionize the e-commerce checkout experience. Ogunleye proposed to Ahmed that Fintop woul...Starting at €8.20