Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Governance at Trail Guide Financial (B)
Irving, Toni; Sesia, AldoCase DARDEN-S-0400StrategyIn this disguised field-based case, Trail Guide Financial (TGF) CFO Tasha Maxwell was examining the earnings for year ended March 31, 2020. In light of the COVID-19 pandemic and the ensuing market drop, the firm suffered significant losses right at the enStarting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Aventiv Technologies: Answering the Call for Change?
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0359StrategyThis field-based case examines the business strategy of prison communications company Aventiv Technologies (Aventiv), which was at the center of a broad national debate about social justice, criminal justice, race, and mass incarceration in 2021. The US iStarting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Governance at Trail Guide Financial (A)
Irving, Toni; Sesia, AldoCase DARDEN-S-0399-EStrategyIn this disguised field-based case, Trail Guide Financial (TGF) CFO Tasha Maxwell was examining the earnings for year ended March 31, 2020. In light of the COVID-19 pandemic and the ensuing market drop, the firm suffered significant losses right at the end of its fiscal year. All three of the firm’s divisions—investment management, advisory services, and capital markets—had less than stellar fiscal results. Yet the capital markets compensation in...Starting at €8.20
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Aventiv Technologies: Answering the Call for Change
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0359-EStrategyThis field-based case examines the business strategy of prison communications company Aventiv Technologies (Aventiv), which was at the center of a broad national debate about social justice, criminal justice, race, and mass incarceration in 2021. The US iStarting at €8.20
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Rani Russell Shea: Turning Pipe Dreams into Pipelines at Siemens Advanta?
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0401StrategyThis field-based case follows Rani Russell Shea, the new CEO of Siemens Advanta North America (supplier of tech, consulting, and digital-transformation services), as she attempts to lead a turnaround at the company. The case details the career rise of SheStarting at €8.20
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Rani Russell Shea: Turning Pipe Dreams into Pipelines at Siemens Advanta?
Irving, Toni; Maiden, Stephen E.Case DARDEN-S-0401-EStrategyThis field-based case follows Rani Russell Shea, the new CEO of Siemens Advanta North America (supplier of tech, consulting, and digital-transformation services), as she attempts to lead a turnaround at the company. The case details the career rise of Shea, a lawyer at a software company named Camstar when it was acquired in 2014 by the German conglomerate Siemens AG. Through grit, networking, and smarts, Shea navigates into a position of leaders...Starting at €8.20