Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Whole Foods: Digesting Amazon’s Offer
Loutskina; Elena; Bickwit; GrantCase DARDEN-F-1923-EFinanceAs the cofounder and CEO of Whole Foods, John Mackey had spent the better portion of his life rapidly growing the company from a niche natural grocery store in Austin, Texas, into the premier natural-foods grocer in the United States. Highly regarded as industry leader, Whole Foods contributed to the explosion in health-conscious eating sweeping the country. But not all good things lasted forever. Whole Foods had been treading increasingly chopp...Starting at €8.20
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Pitcher Perfect: Visualizing Interactive Beer Profiles
Palomba, AnthonyCase DARDEN-BC-0293This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push to incorporate technology to help drive decision-makingStarting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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The Solution Shop and Storytelling Process
Palomba, AnthonyTechnical Note DARDEN-BC-0294Who doesn’t feel some anxiety when faced with making a presentation to an audience of practitioners and executives? Presentations are often the most stressful part of a job in business or consulting. Yet anyone can learn to write and present better than tStarting at €8.20
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A Darden Perspective: Teaching Cases—Plan, Listen, Dance
Palomba, AnthonyTechnical Note DARDEN-PHA-0083-EKnowledge and CommunicationAnthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis scholar, Palomba had previously assigned media- and entertainment-business-based cases to students to read. However, he had no idea how to exercise the case method in the classroom. In order to understand the case method, Palomba interviewed current...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Debt-for-Control Investing in Asia: Nine Entertainment Company
Fleming; Grant; Von Reibnitz; Anna; Smith; David C.Case DARDEN-F-1800-EFinanceIn October 2012; Australian media giant Nine Entertainment Company (NEC) was in the midst of a major debt renegotiation that would determine whether the company received a renewed chance to survive and thrive or faced a long and potentially costly insolvency proceeding. Six years earlier; private equity firm CVC Partners (CVC) had taken a controlling position in NEC; culminating by 2008 in one of the largest leveraged buyouts (LBOs) in the Asian ...Starting at €8.20