Darden University of Virginia (USA)
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Target Media (B)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0911-ELeadership and People ManagementIn the B case, bitter rivals Yu Feng and Jiang Nanchun decide to merge their two companies. This is an unusual action because both men are successful entrepreneurs who are proud of their individual successes. They both assume that the merger will go smoothly. See also the A (UVA-OB-0910) and C (UVA-OB-0912) cases.Starting at €5.74
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Target Media (C)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0912-ELeadership and People ManagementThe C case concerns the challenges of postmerger integration. The cultural differences of the two companies and the style differences of the two leaders become issues for the new company, which now has a monopoly in the in-building advertising market, and questions about cultural integration take center stage. See also the A (UVA-OB-0910) and B (UVA-OB-0911) cases.Starting at €5.74
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Mexico: From Crisis to Reforms and from Reforms to Crisis
Saffie, FelipeCase DARDEN-GEM-0205-EEconomicsAs he prepares for a 2023 meeting of General Electric Corp. (GE), Vladimiro de la Mora, president of GE Mexico, weighs the potential benefits and risks of nearshoring production to the Mexican border. Along with major ports that accessed both the Pacific and Atlantic Oceans and a 2,000-mile frontier shared with the United States, Mexico has a long history of trade and cooperation with the United States, supported by trade agreements and low labor...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Determinants of Economic Growth: Supplemental Note
Saffie, FelipeTechnical Note DARDEN-GEM-0204-EEconomicsThis note works best when paired with two other Darden technical notes: "The IS/LM Model" (UVA-GEM-0126), and a note that directly supports this one, "Determinants of Economic Growth" (UVA-GEM-0202). This note provides a formal mathematical derivation to address recurring questions about the Solow model (see GEM-0202 for details). Using a detailed derivation that starts from the investment equation used in UVA-GEM-0126, it shows why population g...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Determinants of Economic Growth: Supplemental Note
Saffie, FelipeTechnical Note DARDEN-GEM-0204This note works best when paired with two other Darden technical notes: "The IS/LM Model" (UVA-GEM-0126), and a note that directly supports this one, "Determinants of Economic Growth" (UVA-GEM-0202). This note provides a formal mathematical derivation toStarting at €8.20
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Target Media (A)
Horniman, Alexander B.; Kiang, Kyle; Chen, StellaCase DARDEN-OB-0910-ELeadership and People ManagementThe A case concerns the activities of Yu Feng, a young entrepreneur, and his LCD media business. Having achieved success in governmental service, Yu Feng discovers the potential for LCD media during a trip to the United States. The case outlines his success and describes the competition with his archrival, Jiang Nanchun. Both men are trying to outdo each other, at considerable cost. The case ends with Yu Feng wondering what to do next. See also t...Starting at €8.20
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Determinants of Economic Growth
Saffie, FelipeTechnical Note DARDEN-GEM-0202-EEconomicsEconomic growth is a recent phenomenon in human history. This technical note explores this phenomenon in detail, examining the work of Nobel laureate Robert Solow, whose growth model is the dominant paradigm for practitioners when evaluating countries' growth prospects. For math-oriented readers, this note pairs well with a companion technical note, "Determinants of Economic Growth: Supplemental Note" (UVA-GEM-0204).Starting at €8.20