Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
Implications of the Macroeconomy for Business and Life
Murphy, Daniel; Kemp, BiancaTechnical Note DARDEN-GEM-0218-EEconomicsThis technical note explores how the macroeconomy affects businesses and individuals in everyday life, from pricing to job prospects to investing. Students of macroeconomics will gain insight into the benefits and usefulness of their studies both while in school and beyond.Starting at €8.20
-
Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
-
Self-Focus versus Mission-Focus Mindset
Davidson, Martin N.; Kemp, BiancaTechnical Note DARDEN-OB-1449Leadership and People ManagementThis technical note explores the "self-focus" and "mission-focus" mindsets based on two of the Arbinger Institute's bookStarting at €8.20
-
Save the Children (A) and (B) - Teaching note
Riefberg, Vivian; Yemen, Gerry; Kemp, BiancaTeaching Note DARDEN-OB-1383TNLeadership and People ManagementStarting at €0.00
-
Customer Journey Map - Teaching note
Venkatesan, Rajkumar; Kim, Tami; Kemp, BiancaTeaching Note DARDEN-M-1012TN-EMarketingTeaching note for product M-1012Starting at €0.00
-
Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
-
Modernizing France or Dismantling Its Social Contract? Macron's Reforms
Murphy, Daniel; Holtz, Paul; Kemp, BiancaCase DARDEN-GEM-0164-EEconomicsThis case uses France's pension, labor market, and regulation reforms from 2018 to 2023 to illustrate how deregulation and labor market reforms can affect an economy's potential GDP. The case discusses two-term President Emmanuel Macron’s efforts to boost economic growth through economic liberalization by focusing on small- and medium-sized enterprises. The material allows for an examination of the effects of regulation on labor policy. If implem...Starting at €8.20
-
Market Street Wine: Extending the Aisle - Teaching Note
Batova, Tatiana; Kemp, BiancaTeaching Note DARDEN-BC-0286TN-EKnowledge and CommunicationTeaching note for product BC-0286Starting at €0.00