Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Stress in the Workplace: Mental Health Conversations - Teaching note
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, GerryTeaching Note DARDEN-OB-1440TN-ELeadership and People ManagementTeaching note for product OB-1440Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Mental Health at Rhino Software
Prengler, MelanieCase DARDEN-OB-1433Leadership and People ManagementSam Doran is one of the youngest project managers at Rhino Software, a medium-size technology firm, and the first woman to be tasked with leading a team of her own. Since her promotion to project manager one year ago, she has been determined that she and her team will outperform the other project teams. And they have: members of her team have worked long hours, even sleeping in the office regularly. Their intense commitment earned Doran and her t...Starting at €8.20
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Mental Health at Rhino Software
Prengler, MelanieCase DARDEN-OB-1433-ELeadership and People ManagementSam Doran is one of the youngest project managers at Rhino Software, a medium-size technology firm, and the first woman to be tasked with leading a team of her own. Since her promotion to project manager one year ago, she has been determined that she and her team will outperform the other project teams. And they have: members of her team have worked long hours, even sleeping in the office regularly. Their intense commitment earned Doran and her t...Starting at €8.20
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Stress in the Workplace: Mental Health Conversations—The Boss
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, GerryCase DARDEN-OB-1440-ELeadership and People ManagementMost managers will one day be in a situation where they must help another employee with a mental health issue. How should they prepare for these conversations? What resources are available? This role-play case duo sets up a discussion on mental health—specifically, depression and anxiety—between an employee and their manager in a US context. Students will be assigned either the role of the boss or the direct report, and will be asked to navigate...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Stress in the Workplace: Mental Health Conversations—The Employee
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, GerryCase DARDEN-OB-1441-ELeadership and People ManagementMost managers will one day be in a situation where they must help another employee with a mental health issue. How should they prepare for these conversations? What resources are available? This role-play case duo sets up a discussion on mental health—specifically, depression and anxiety—between an employee and their manager in a US context. Students will be assigned either the role of the boss or the direct report, and will be asked to navigate...Starting at €8.20