Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft - Teaching note
Kaufmann, Lauren; Mead, Jenny; King, LucyTeaching Note DARDEN-E-0497TNBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Equity Considerations in Remote and Hybrid Work Environments
Kaufmann, Lauren; Mead, Jenny; King, LucyTechnical Note DARDEN-E-0498Business Ethics and Corporate Social ResponsibilityAfter the onset of the COVID-19 pandemic in March 2020, companies around the world built and refined models of working in both fully remote and hybrid environments. While many of these policies and programs focused on maintaining operational productivity, few intentionally considered equity in their structures or outlined guidelines to ensure all employees felt they were treated fairly, regardless of chosen work modality or other external factors...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Returning to Redmond? Exploring Equity in Hybrid Work Environments at Microsoft
Kaufmann, Lauren; Mead, Jenny; King, LucyCase DARDEN-E-0497Business Ethics and Corporate Social ResponsibilityThis public-sourced case is based on a series of decisions Microsoft and other US-based technology companies made between 2021 and 2022 related to hybrid and return-to-office work policies coming out of the COVID-19 pandemic. The case focuses on the balance that must be struck between policies that enable employee flexibility in terms of choosing a work modality (based on factors such as productivity, physical health considerations, professional ...Starting at €8.20