Darden University of Virginia (USA)
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Argamassa Construction Materials (B): Epilogue
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, JohnCase DARDEN-OB-1077-ELeadership and People ManagementIn the B case, Santiago recounts his approach to the difficult conversation with his boss. He shares what he believed was the problem at the firm and presents a plan to turn things around. The material also includes reflections on things Santiago learned about himself and about leading others.Starting at €5.74
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Argamassa Construction Materials (A)
Hernandez, Morela; Yemen, Gerry; Santiago, Eduardo; Almandoz, JohnCase DARDEN-OB-1076-ELeadership and People ManagementHow does a high-performing manager move from admiring his boss to feeling like walking away from the position and company? This is a powerfully rich case that describes a manager’s leadership style in the context of a construction materials company in Rio de Janeiro, Brazil. Eduardo Santiago, plant manager at Argamassa, disagreed with the cost-cutting strategy his boss and company owner had implemented. And he believed more recent changes had cre...Starting at €8.20