Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Hartford Financial Services Group, Inc.
Sihler, William W.; Green, RickCase DARDEN-F-1678-EFinanceThe senior managers of the Hartford have been challenged by an activist investor (John Paulson) to alter the company's strategy as a way to enhance shareholder value - the company's market price not being revealed from its 2008 fall. Management must decide how to respond.Starting at €8.20
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Virginia Investment Capital Group (B)
Sihler, William W.; Crawford, Richard D.Case DARDEN-F-1694-EFinanceThe owner of Virginia Investment Capital Group, which needs to survive, is considering turning this "dinner" club investment group into a vehicle for raising funds for small businesses like the "crowdfunding" and similar routes opened by the JOBS Act of 2012.Starting at €5.74
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Black Cards and Banking
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1870-EFinanceCecilia and Luke were recently married and were beginning to build a life together. Although they were complete opposites; they had been able to work through their differences and have a good relationship. Luke was a musician who did not have a day job. Although his music was able to provide him with an income; it was not steady or reliable. Cecilia; on the other hand; had a steady job working as a marketing manager for a baby formula company. Wh...Starting at €8.20
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A Quicksand of Loans: Loan Types
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1867-EFinanceRachel Moore was an optimistic; cheerful; friendly woman who had recently graduated with a bachelor’s degree in business management. She had used scholarships and grants while working 30 hours a week to make up the difference in tuition; and had graduated debt free—becoming the first in her family to earn a college education. After moving to start a full-time job a marketing manager at a marketing company; Rachel had recently been told that the h...Starting at €8.20
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A Quicksand of Loans: Loan Types - Teaching Note
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwTeaching Note DARDEN-F-1867TN-EFinanceTeaching note for product F-1867Starting at €0.00
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Virginia Investment Capital Group, Inc.
Sihler, William W.; Crawford, Richard D.Case DARDEN-F-1627-EFinanceThe partners in an angel-investment management group is facing the question of how to get to a scale sufficient to support that company. One option is to stay as is. Another is to shut down. A third is to set up a "sidecar" fund. The final option is to set up SBIC.Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Specialty Distilled Chemicals Corporation
Sihler, William W.Case DARDEN-QA-0051-EDecision AnalysisProducer of high-value, small quantity chemicals is troubled by inaccurate weighing and filling which result in customer complaints of shortages. Considering that competition is based on customer service, the president is anxious to pinpoint the extent and case of the problem. Machinery and labor problems might be responsible, assuming that there are shortages in completed inventory. A sample has been taken of five items, and the question is whet...Starting at €8.20