Darden University of Virginia (USA)
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New River Apparel: Trot or Gallop? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0194TN-EEntrepreneurshipTeaching note for product ENT-0194Starting at €0.00
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Haynsworth’s Inc.: Should I Stay or Should I Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0171TN-EEntrepreneurshipTeaching note for product ENT-0171Starting at €0.00
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Coalfields Coffee: Where to Go? - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0184TN-EEntrepreneurshipTeaching note for product ENT-0184Starting at €0.00
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A Bowl of Good: Defining the Partnership - Teaching Note
Fairchild, Gregory B.; Rourke, BradTeaching Note DARDEN-ENT-0183TN-EEntrepreneurshipTeaching note of product ENT-0183Starting at €0.00
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Longview Services
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0170-EEntrepreneurshipThis case traces the history of an engineering consulting firm and highlights differences between its two principals. The partnership worked very well overall, and Longview Services made money from the start. But it soon became clear that the duo had some differences in style that would need to be worked through.Starting at €8.20
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BandyWorks (B): Tom Bandy – Growing, Letting Go
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0182-EEntrepreneurshipTom Bandy was no stranger to entrepreneurship and the problems brought about by success. Having honed his programming skills in the 1980s, he had already founded a database company that had seen great success—and then had been squeezed out by investors. In 2005, he founded BandyWorks, a computing services consulting firm, self-funding and achieving great success only four years later. In 2011, however, a development crisis popped up within BandyW...Starting at €5.74
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A Bowl of Good: Defining the Partnership
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0183-EEntrepreneurshipKatrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also sold soups at farmers markets, through distributors, and through other restaurants. Didot believes her business has plateaued and is seeking a partner in order to grow. However, she has had bad experiences with a number of partnerships and agreements, ...Starting at €8.20
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Hartford Financial Services Group, Inc.
Sihler, William W.; Green, RickCase DARDEN-F-1678-EFinanceThe senior managers of the Hartford have been challenged by an activist investor (John Paulson) to alter the company's strategy as a way to enhance shareholder value - the company's market price not being revealed from its 2008 fall. Management must decide how to respond.Starting at €8.20
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Virginia Investment Capital Group (B)
Sihler, William W.; Crawford, Richard D.Case DARDEN-F-1694-EFinanceThe owner of Virginia Investment Capital Group, which needs to survive, is considering turning this "dinner" club investment group into a vehicle for raising funds for small businesses like the "crowdfunding" and similar routes opened by the JOBS Act of 2012.Starting at €5.74