Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
Enterprise Systems at ICL
Allen, Brandt R.Case DARDEN-C-2251-EAccounting and ControlSenior management of a large company learns that its largest and most important information systems project will be eight months late. The developers used the latest technology (web-based, distributed, client-server, networked) and architecture (SOA). Some new parts were up and running but many old, legacy pieces were carrying a heavy part of the daily demands and risks of outages were increasing. There were staffing problems and challenges with ...Starting at €8.20
-
Berkshire Hathaway Inc.-Intercorporate Investments (A) and (B) - Teaching Note
Allen, Brandt R.; Lynch, Luann J.Teaching Note DARDEN-C-2240TN-EAccounting and ControlTeaching note for product C-2240Starting at €0.00
-
Credit and Collections Corporation - Teaching Note
Allen, Brandt R.; Sack, Robert J.Teaching Note DARDEN-C-2253TN-EAccounting and ControlTeaching note for product C-2253Starting at €0.00
-
The Real Green IT Machine (A) - Teaching Note
Allen, Brandt R.Teaching Note DARDEN-C-2295TN-EAccounting and ControlTeaching note for product C-2295Starting at €0.00
-
The Real Green IT Machine (B): Sensitivity Analysis of a Proposed Capital Investment - Teaching Note
Lynch, Luann J.; Allen, Brandt R.Teaching Note DARDEN-C-2351TN-EAccounting and ControlTeaching note for product C-2351Starting at €0.00
-
Rio Tinto and the Resolution Copper Mining Joint Venture (C): Planning in the Global Financial Crisis
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinCase DARDEN-E-0375-EBusiness Ethics and Corporate Social ResponsibilityWhen the global recession of 2008–09 hit, Rio Tinto was forced to reexamine its spending priorities. Knowing that the availability of investment capital along with commodity prices would eventually rebound and that project delays could have a negative impact on net present value, David Salisbury and his team were faced with the additional challenge of prioritizing the various aspects of the RCM project. These fell into several categories: (1) rec...Starting at €5.74
-
Rio Tinto and the Resolution Copper Mining Joint Venture (A), (B), and (C) - Teaching Note
Werhane, Patricia H.; Gorman, Michael E.; Mead, Jenny; Starr, JustinTeaching Note DARDEN-E-0373TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0373Starting at €0.00
-
Global Marine Partners - Teaching Note
Allen, Brandt R.; Wiese, CatherineTeaching Note DARDEN-F-1243TN-EFinanceTeaching note for product F-1243Starting at €0.00
-
Financial Impact of Nuclear Power Plants: PSEG and Hope Creek
Allen, Brandt R.; Simko, Paul J.; Cross, TomCase DARDEN-C-2233-EAccounting and ControlThis case is about the financial impact of negative publicity and a company's reaction. A Public Service Enterprise Group had ownership interest in five nuclear power plants, three of which were located in Lower Alloways Creek, New Jersey. These three plants had been cited for concerns about a safety conscious work environment by a fired employee and the Nuclear Regulatory Commission. One U.S. senator and two congressmen had written a letter to N...Starting at €8.20