Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
Regina Broadband's Earnings Conference Call (B)
Powell, Elizabeth A.; Demers, Elizabeth A.Case DARDEN-C-2368-EAccounting and ControlWithin 30 minutes of releasing its Q4 and year-end earnings, Regina Broadband’s stock was down by over 25%. The company’s CEO and CFO realized they needed to quickly reframe and sharpen the message they would be giving to Regina’s shareholders and investors during that afternoon’s conference call, scheduled to take place in 15 minutes.Starting at €5.74
-
Helvetia Insurance’s Dim Sum Bond Investment
Demers, Elizabeth A.; Yemen, GerryCase DARDEN-C-2387-EAccounting and ControlThis case explores the accounting for investments in corporate bonds. The global setting involving a Swiss insurer investing in the Chinese yuan-denominated debt (i.e., “dim sum bonds”) of France-based Renault provides significant opportunity for secondary learning. The case can be used with “Dim Sum Bonds at Renault S.A.”(UVA-C-2373), which involves the accounting for bonds payable from the perspective of the issuer. The accounting for Helvetia’...Starting at €8.20
-
Peyton Enterprises - Teaching Note
Demers, Elizabeth A.; Simko, Paul J.Teaching Note DARDEN-C-2365TN-EAccounting and ControlTeaching note for product C-2365Starting at €0.00
-
Regina Broadband's Earnings Conference Call (A) and (B) - Teaching Note
Demers, Elizabeth A.; Powell, Elizabeth A.; Stevenson, DonaldTeaching Note DARDEN-C-2367TN-EAccounting and ControlTeaching note for product C-2367Starting at €0.00
-
Introduction to Consolidation Accounting: Google’s Acquisition of Waze
Demers, Elizabeth A.; Yemen, GerryCase DARDEN-C-2354-EAccounting and ControlWhen Google purchased Israel-based Waze on June 11, 2013, many wondered how the quirky start-up had even gotten noticed. The answer was its product, an app launched from Ra’anana, Israel, that connected users with information about traffic-jams, accidents, shortcuts, cheap gas-and all sorts of driver-friendly data that was crowdsourced from drivers themselves. This acquisition provides an interesting international context for students to understa...Starting at €8.20
-
Dim Sum Bonds at Renault S.A.
Demers, Elizabeth A.; Yemen, GerryCase DARDEN-C-2373-EAccounting and ControlThis case explores the accounting for long-term debt from the perspective of the issuer of bonds payable. The global setting involving France-based Renault issuing Chinese yuan-denominated debt in the offshore markets (i.e., “dim sum bonds”) provides significant opportunity for secondary learning. The accounting could be undertaken from the perspective of U.S. GAAP or IFRS (i.e., the standards are identical for the principal transaction and event...Starting at €8.20
-
Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
-
Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
-
Peyton Enterprises
Demers, Elizabeth A.; Simko, Paul J.Case DARDEN-C-2365-EAccounting and ControlThis case provides a context wherein a variety of financial accounting issues can be discussed, particularly those related to the multi-period dependence of accounting accruals. A less direct but nonetheless important issue relates to earnings management and ends up being a central theme of the case. The case focuses on three basic accounting topics-LIFO inventory reserves, the allowance for doubtful accounts, and depreciation policies and assump...Starting at €8.20