Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
Pied Piper and Autonomous Vehicles
Freeman, R. Edward; Parmar, Bidhan L.; Mead, Jenny; Puhl, Nicole; Mahajan, Bhaskar; Boes, SeanCase DARDEN-E-0413-EBusiness Ethics and Corporate Social ResponsibilityPied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.Starting at €8.20
-
A Late Night at The Virginian Restaurant
Landel, Robert D.; Boes, SeanExercise DARDEN-OM-1551-EService and Operations ManagementIn this exercise, the manager of The Virginian, a small restaurant and bar in Charlottesville, has asked for help in reducing the average queue size at its bar. The Virginian prides itself on its fast and consistent service. (View the video at http://thevirginiancville.com/.) Students are offered four scenarios to guide their analyses. Students conduct analyses by preparing a simulated model on their own or using a simulation created with AnyLogi...Starting at €8.20
-
Congestion in Café 67: Model Documentation and Guide
Landel, Robert D.; Boes, SeanTechnical Note DARDEN-OM-1552-EService and Operations ManagementThe purpose of this document is to describe each step in the development of a model for the exercise “Congestion in Café 67.” The system itself is described in Appendix 1. A short and simple description of the model’s objects is included in Appendix 2.Starting at €8.20
-
Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
-
Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
-
Congestion in Café 67
Landel, Robert D.; Boes, SeanCase DARDEN-OM-1550-EService and Operations ManagementIn this exercise the manager of Café 67 asks for help dealing with the large queues of students during the Darden school's second coffee (approximately 20 minutes) who all want lunch at the same time.Starting at €8.20
-
A Late Night at The Virginian Restaurant: Model Documentation and Guide
Landel, Robert D.; Boes, SeanTechnical Note DARDEN-OM-1553-EService and Operations ManagementThe purpose of this document is to describe each step in the development of a model for the case “A Late Night at The Virginian Restaurant” (UVA-OM-1551).Starting at €8.20