Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
Eastman Tritan Product Development and Launch
Raz, Gal; Kraft, Tim; Elias, Allison; Hutchison-Krupat, JeremyCase DARDEN-OM-1540-EService and Operations ManagementIn 2007, Eastman Chemical (Eastman), a global specialty chemicals company based in Kingsport, Tennessee, was set to launch Tritan, Eastman’s latest specialty plastic. The development team was excited about Tritan because it demonstrated heat resistance and durability properties that might allow Eastman to compete in the lucrative polycarbonate plastics market. But the decision had not been made regarding which applications Eastman should target f...Starting at €8.20
-
Eastman Tritan - Teaching Note
Raz, Gal; Elias, Allison; Kraft, TimTeaching Note DARDEN-OM-1494TN-EService and Operations ManagementTeaching note for product OM-1494Starting at €0.00
-
Embedding Sustainability: Refreshing First Coffee at Darden
Brownlee, E. Richard II; Elias, Allison; Davis, Charles; Margolis, BenCase DARDEN-ENT-0199-EEntrepreneurshipThe associate director of the sustainability programs at the Darden School of Business was well aware that much of Darden’s solid waste was made up of the disposable cups used for its daily First Coffee event and that somehow First Coffee needed to be refreshed. There had to be a better way to serve coffee and tea to a community of individuals without using disposable cups.Starting at €8.20
-
World Wildlife Fund and The Coca-Cola Company: A Global Partnership for Freshwater Conservation
Brownlee, E. Richard II; Elias, AllisonCase DARDEN-ENT-0204-EEntrepreneurshipThis case is used in Darden's "Economics of Water" course elective. Suzanne Apple, senior vice president of private sector engagement at World Wildlife Fund-United States (WWF), was preparing for an important meeting with her counterpart at The Coca-Cola Company (TCCC). The two companies had formed a tremendously successful partnership several years earlier that focused on freshwater conservation and other environmental issues. With the original ...Starting at €8.20
-
Invesco Ltd.: Asset Management in Transition - Teaching Note
Allayannis; George (Yiorgos); Fernstrom; AaronTeaching Note DARDEN-F-1856TN-EFinanceTeaching note for product F-1856Starting at €0.00
-
A Global Fintech Overview
Allayannis; George (Yiorgos); Becker; Joseph M.Technical Note DARDEN-F-1860-EFinanceThis technical note discusses the various financial services segments in which technology solutions have been used to solve problems; including lending; payments; wealth/investment management; insurance; and regulation. For each of the segments; the note identifies key issues facing the segment; why and how fintech might provide an answer to the challenges faced; and the potential difficulties fintech may experience in doing so. For example; in l...Starting at €8.20
-
Gender and Negotiation: Review of Research and Implications for Practitioners
Elias, AllisonTechnical Note DARDEN-BC-0289-EKnowledge and CommunicationThis technical note addresses when and how gender is relevant in a negotiation setting. It provides an up-to-date summary of existing research as well as advice for practitioners (particularly those identifying and/or presenting as women) as they navigate their careers. This note can be used in general negotiation courses (undergraduate, MBA, or executive education) or in programming specific to women in leadership. It is currently used in the Da...Starting at €8.20
-
Looking for the Fast Break: The WNBA Nears a Quarter Century
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Elias, AllisonCase DARDEN-E-0491-EBusiness Ethics and Corporate Social ResponsibilityIn 2019, as it approached its 25th year, the Women's National Basketball Association (WNBA) faced many challenges. The players were disenchanted with subpar salaries, facilities, and amenities, as well as with their international play, which was necessary to bring in additional income but often had adverse effects on both their health and the league's schedule. There were also labor issues, as the league negotiated a collective bargaining agreeme...Starting at €8.20
-
A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (B)
Elias, Allison; Sesia, AldoCase DARDEN-E-0481-EBusiness Ethics and Corporate Social ResponsibilityThis case should be used after students have read "A Dolphin Bullied: Jonathan Martin's NFL Experience in Miami (A) (UVA-E-0477). It provides a brief update on actions taken by different stakeholders following the release of the Wells Report in 2014. The case also directly addresses issues of sexuality in the NFL.Starting at €5.74