Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Why Is the Universe Against Me? (A)
Behfar, Kristin J.; Bodily, Jolene H.Case DARDEN-OB-1069Leadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €8.20
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Sparta Glass Products
Frey, Sherwood C. Jr.; Clyman, Dana R.Case DARDEN-QA-0592-EDecision AnalysisSparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.Starting at €8.20
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High Places Studio (B)
Clyman, Dana R.; Sullivan, Jenelle HammesCase DARDEN-QA-0547-EDecision AnalysisIn the B case, a question arises concerning what type of contract to offer the film's star. Should the studio offer a standard fixed-fee contract, or should it offer a smaller fixed fee plus a percentage of the gross? Moreover, which alternative would the star prefer? See also the A case, UVA-QA-0546.Starting at €5.74
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Why Is the Universe Against Me? (A)
Behfar, Kristin J.; Bodily, Jolene H.; Maiden, Stephen E.Case DARDEN-OB-1069-ELeadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €8.20
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Why Is the Universe Against Me? (B)
Behfar, Kristin J.; Bodily, Jolene H.; Maiden, Stephen E.Case DARDEN-OB-1073-ELeadership and People ManagementThis B case continues the story of Emmett Taylor, an operations manager for a bottling company, as he decides what to do after an ice storm causes inventory holdups and an accident involving one of his employees. Taylor, plagued by stress, imagines himself on the golf course—a place he’s found tranquility in recent months—and he also seeks advice from an unlikely source.Starting at €5.74
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Why Is the Universe Against Me? (A) and (B) (Abridged)
Bodily, Jolene H.; Behfar, Kristin J.; Maiden, Stephen E.Case DARDEN-OB-1081-ELeadership and People ManagementHasn’t everyone at some point felt as if the universe was conspiring against his or her success? This case narrative tracks the story of Emmett Taylor, an operations manager for a bottling company, as a snow and ice storm bears down on his southeastern U.S. plant. Taylor is already plagued by stress caused by all facets of his life—family, work, and personal health—and this storm is no exception. The story offers an opportunity to discuss time, e...Starting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Emergency Vehicle Positioning, Inc.
Clyman, Dana R.Case DARDEN-QA-0512-EDecision AnalysisEmergency Vehicle Positioning, Inc. (EVPI), has developed a satellite-based tracking system that continuously updates and displays the location of every vehicle in its network. A recently signed contract presents new technical challenges that may make the normally installed system inadequate. While it is possible to augment the system so that it will definitely work, doing so would entail considerable cost. This case is a modified version of "I...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20