Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Invesco Ltd.: Asset Management in Transition - Teaching Note
Allayannis; George (Yiorgos); Fernstrom; AaronTeaching Note DARDEN-F-1856TN-EFinanceTeaching note for product F-1856Starting at €0.00
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A Global Fintech Overview
Allayannis; George (Yiorgos); Becker; Joseph M.Technical Note DARDEN-F-1860-EFinanceThis technical note discusses the various financial services segments in which technology solutions have been used to solve problems; including lending; payments; wealth/investment management; insurance; and regulation. For each of the segments; the note identifies key issues facing the segment; why and how fintech might provide an answer to the challenges faced; and the potential difficulties fintech may experience in doing so. For example; in l...Starting at €8.20
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Sparta Glass Products
Frey, Sherwood C. Jr.; Clyman, Dana R.Case DARDEN-QA-0592-EDecision AnalysisSparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.Starting at €8.20
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High Places Studio (B)
Clyman, Dana R.; Sullivan, Jenelle HammesCase DARDEN-QA-0547-EDecision AnalysisIn the B case, a question arises concerning what type of contract to offer the film's star. Should the studio offer a standard fixed-fee contract, or should it offer a smaller fixed fee plus a percentage of the gross? Moreover, which alternative would the star prefer? See also the A case, UVA-QA-0546.Starting at €5.74
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Invesco Ltd.: Asset Management in Transition
Allayannis; George (Yiorgos); Fernstrom; AaronCase DARDEN-F-1856-EFinanceThis case is used in Darden's second-year "Financial Institutions and Capital Markets;" elective. Using Invesco Ltd. (Invesco) as an example; the case examines the strategic challenges facing the asset management industry. Marty Flanagan; Invesco's CEO; must position Invesco to compete in an industry undergoing systemic change; including active and passive products and flows; lower levels of organic growth; fee compression; softening revenues and...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Emergency Vehicle Positioning, Inc.
Clyman, Dana R.Case DARDEN-QA-0512-EDecision AnalysisEmergency Vehicle Positioning, Inc. (EVPI), has developed a satellite-based tracking system that continuously updates and displays the location of every vehicle in its network. A recently signed contract presents new technical challenges that may make the normally installed system inadequate. While it is possible to augment the system so that it will definitely work, doing so would entail considerable cost. This case is a modified version of "I...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Birch Resources (A)
Clyman, Dana R.; Spillane, JenniferCase DARDEN-QA-0579-EDecision AnalysisBirch Resources has been offered a "farm-out" deal to drill a well in Terrebonne Parish, Louisiana. It also has the option, if the well is successful, to drill a second well two years later. The A case focuses on the decision of whether or not to accept the deal, which requires the company to value the embedded option. The B case allows Birch the additional option of waiting an extra two years to decide whether or not to drill the second well. Va...Starting at €8.20