Darden University of Virginia (USA)
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China Supply Chain and COVID-19 - Teaching Note
Yang, Dennis; Sesia, AldoTeaching Note DARDEN-GEM-0184TN-EEconomicsTeaching Note for Product GEM-0184Starting at €0.00
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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China's Stock Market: Understanding Its Boom-and-Bust Cycles
Evans, Richard B.; Yang, Dennis; Qian, Junhui; Deng, YangmeiCase DARDEN-F-1985-EFinanceUsing the context of a private-bank chief economist preparing for a client call just as the Shanghai Stock Exchange Composite Index (SCI) reached a 29-month high on July 7, 2020, this case places students in a position to prepare an outlook on the prospects for investment in China. It also enables the comparison of China to various potential investment geographies, such as the United States and other financial markets around the globe. The mate...Starting at €8.20
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Volatility in China's Stock Market: Boom, Bust, Boom…and Bust?
Evans, Richard B.; Qian, Junhui; Yang, DennisCase DARDEN-F-1759-EFinanceWith the Shanghai Stock Exchange Composite Index (SCI) dropping 5% at its opening, a circuit breaker was triggered and halted trading for 15 minutes. But when trading resumed, the market continued to drop, and a second circuit breaker was triggered, halting trading for the day. The overall SCI decline of 7.2% for the day was not just disastrous for Chinese investors, but it also caused a global panic that perhaps a global recession would ensure. ...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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The US - China Trade War: Deal or No Deal? - Teaching Note
Yang, Dennis; Holtz, PaulTeaching Note DARDEN-GEM-0175TN-ETeaching Note of Product GEM-0175Starting at €0.00
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China Supply Chain and COVID-19
Yang, Dennis; Ha, Jiming; Yemen, Gerry; Sesia, AldoCase DARDEN-GEM-0184-EEconomicsOn March 11, 2020, The World Health Organization declared the outbreak of the novel coronavirus (COVID-19) a global pandemic. The pandemic brought production, trade, and businesses to a grinding halt, as governments closed borders and implemented lockdowns and restrictions; it also caused scrutiny of global supply chain strategies. While some US companies had already begun shifting outsourcing away from China during the US-China trade war amid th...Starting at €8.20
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The US–China Trade War: Deal or No Deal?
Yang, Dennis; Ha, Jiming; Holtz, Paul; Yemen, GerryTechnical Note DARDEN-GEM-0175-EEconomicsThe US–China trade war in 2019 led to major shifts in global trade and supply chains, highlighting the recent trend in deglobalization. This case discusses the patterns of international trade and capital flows across the two countries, determinants of trade imbalances, and the role of national savings, policies, institutions, and exchange rates. The material allows for an examination of several factors, including the broader context of tech compe...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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China's Stock Market: Understanding Its Boom-and-Bust Cycles - Teaching note
Yang, Dennis; Allen, James; Yemen, GerryTeaching Note DARDEN-F-1985TN-EFinanceTeaching note for product F-1985Starting at €0.00