Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Home Technologies, Inc.: Merging Corporate Learning Centers (A)
Haskins, Mark E.; Simandl, JillCase DARDEN-G-0590-EKnowledge and CommunicationTed Colby, the newly appointed director of the Home Technologies, Inc.’s (HTI) learning center, is crafting a plan for the integration of the two learning centers, which come with different operating philosophies, assets, and practices. Colby’s goal is to create a single department suitable for the new entity, HTI. In the (A) case, students are challenged to critique Colby’s early integration concerns and decisions. In the (B) case, students have...Starting at €8.20
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Home Technologies, Inc.: Merging Corporate Learning Centers (B)
Haskins, Mark E.; Simandl, JillCase DARDEN-G-0591-EKnowledge and CommunicationTed Colby, the newly appointed director of the Home Technologies, Inc.’s (HTI) learning center, is crafting a plan for the integration of the two learning centers, which come with different operating philosophies, assets, and practices. Colby’s goal is to create a single department suitable for the new entity, HTI. In the A case, students are challenged to critique Colby’s early integration concerns and decisions. In the B case, students have the...Starting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Home Technologies, Inc.: Merging Corporate Learning Centers (A) and (B) - Teaching Note
Haskins, Mark E.; Simandl, JillTeaching Note DARDEN-G-0590TN-EKnowledge and CommunicationTeaching note for product G-0590Starting at €0.00