Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Background Note on the Philippines and Financial Inclusion
Warnock, Veronica Cacdac; Warnock, Francis E.;Technical Note DARDEN-GEM-0149-EEconomicsThis note provides context regarding financial inclusion in the Philippines. It discusses the nature of poverty in the country; provides details on the financial system, especially the financial organizations that serve the poor; and presents some initiatives to broaden access to finance.Starting at €8.20
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BPI Globe BanKO and Inclusive Banking in the Philippines
Warnock, Veronica Cacdac; Warnock, Francis E.Case DARDEN-GEM-0137-EEconomicsIn early 2014, John Rubio became CEO of BPI Globe BanKO, the three-year-old mobile-based savings bank that was far from accomplishing its mission to bring banking to the majority of Filipinos who did not have access to basic financial services, and to do so profitably. Rubio formulated a three-pillar strategy to increase customer acquisition and financial product offerings. His goals were to reach 1 million customers by year-end 2014 and supplant...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Lifting the Poor: A Microfinance NGO Approach in the Philippines
Warnock, Veronica Cacdac; Warnock, Francis E.;Case DARDEN-GEM-0148-EEconomicsUPLiFT, a microfinance NGO in the Philippines that provided microfinance and social services for the urban poor, was deciding whether to try to attain fast growth (tripling its clients in just a few years) or concentrate on serving the community in the philanthropic way it always had. The case presents UPLiFT's mission and operations, as well as the opportunities and challenges it faced in 2014.Starting at €8.20