Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
TONA Foundry
Laseter, Timothy M.; Byme, Silas; Swerdlow, DorianCase DARDEN-OM-1348-EService and Operations ManagementThis case and “DOSA Motor Manufacturing” (UVA-OM-1349) provide data for the parties in a negotiation exercise. DOSA is seeking to buy a die-cast aluminum housing for a new motor design and has initiated negotiations with TONA Foundry, the incumbent supplier, for half of the housing in the current design. The new design will reduce some costs according to a cost model developed by TONA, and there are several potential additional opportunities for ...Starting at €8.20
-
DOSA Motor Manufacturing
Laseter, Timothy M.; Byme, Silas; Swerdlow, DorianCase DARDEN-OM-1349-EService and Operations ManagementThis case and “TONA Foundry” (UVA-OM-1348) provide data for the parties in a negotiation exercise. DOSA is seeking to buy a die-cast aluminum housing for a new motor design and has initiated negotiations with TONA Foundry, the incumbent supplier, for half of the housing in the current design. The new design will reduce some costs according to a cost model developed by TONA, and there are several potential additional opportunities for collaboratio...Starting at €8.20
-
Canyon Mining Corporation: Heavy Mobile Equipment Procurement
Laseter, Timothy M.; Katz, Arnon; Choi, SihyunCase DARDEN-OM-1392-EService and Operations ManagementCanyon Mining intends to negotiate a long-term contract for haul trucks to use for surface mining, and a team from Censeo Consulting Group is tasked with developing a methodology to track cost changes over the past contract as input into the negotiation. The current project’s primary objective is to estimate the year-over-year trend in factory manufacturing margins for two different capacity trucks from two different equipment suppliers. These es...Starting at €8.20
-
RelayFoods.com
Laseter, Timothy M.Case DARDEN-OM-1431-EService and Operations ManagementIn less than two years, the founders’ innovative model for addressing last-mile challenges in an online grocery retailing operation was working. Although still consuming cash, the three-month-old pilot expansion to another city was experiencing three-digit monthly sales growth. To date, the company had followed a philosophy of low-cost experimentation, as it explored terrain that had been inhospitable to its predecessors. But now Relay needed to ...Starting at €8.20
-
Zappos Customer Loyalty Team
Laseter, Timothy M.; Carter, Scott; Goldberg, RebeccaCase DARDEN-OM-1452-EService and Operations ManagementZappos' senior leadership must decide whether to continue to schedule the call center shifts based on seniority or to consider a new plan that makes use of Uber-style surge pricing to pay workers higher hourly rates for the more demanding shifts. These shifts also happen to occur when the bulk of the East Coast buyers call in--early in the morning in the Arizona-based call center. Tony Hsieh, Zappos' renowned CEO, sits in on a meeting with the tw...Starting at €8.20
-
Air International Thermal Systems
Laseter, Timothy M.; Sheppelman, Todd; Stewart, SteveCase DARDEN-OM-1480-EService and Operations ManagementThe automotive industry was particularly hard-hit by the 2008 financial crisis. But even more severely hit were the smaller component and systems suppliers to car companies such as Air International Thermal Systems (AITS). A managing director at Unitas Capital, a private equity firm based in Hong Kong, has been asked by a Unitas partner to look into the situation at AITS.Starting at €8.20
-
Elektrikraft: Global Sourcing Initiative (A)
Laseter, Timothy M.; Goldberg, RebeccaCase DARDEN-OM-1484-EService and Operations ManagementThis case pairing is used in multiple Executive Education courses to define Strategic Sourcing, as well as in Darden's Operations Strategy course elective. The chief procurement officer had finished her presentation on the progress of the global sourcing initiative at Elektrikraft Corporation. It had gone well; the other senior executives had liked hearing about the progress her team had made during its first year. Although she was happy with thi...Starting at €8.20
-
Elektrikraft: Global Sourcing Initiative (B)
Laseter, Timothy M.; Goldberg, RebeccaCase DARDEN-OM-1485-EService and Operations ManagementThe meeting of the electricity meters commodity strategy task force lasted all day, and the team made significant progress. After hours of deliberation, the task force decided that it would employ the consulting firm’s services and hold a reverse auction; however, the variety of meters required by the different sites and the varying prices according to delivery site forced the team to conclude that a single, common auction for all the meters and ...Starting at €5.74
-
Kitchenware.com
Laseter, Timothy M.; Rabinovich, Elliot; Ryan, MichaelCase DARDEN-OM-1600-EService and Operations ManagementThe president and founder of Kitchenware.com, reflects on her recent efforts to drive profitability with a more in-depth cost-to-serve analysis of her company. The need for continued sales growth, coupled with the necessity of keeping costs down, put pressure on her to make sure that the company’s capacity constrained fulfillment center carried products that offered not only the potential for the highest gross margins but also the greatest potent...Starting at €8.20