Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Come As You Are: The Role of Internal Financial Reporting after a Change of Leadership
Dikolli, Shane; Ingram-Johnson, JailaCase DARDEN-C-2447-EAccounting and ControlAs You Are Seventh-Day Adventist Church (AYA) is located in Williamsburg, Virginia, in a low-income community, where it offers a wide range of primarily religious services. AYA is part of the River Seventh-Day Adventist Conference—East (RCE), which finds and pays for the pastors at each of its churches. In return, the RCE receives the weekly tithes as conference dues, and AYA keeps the offerings given by its members. This partnership has allowed ...Starting at €8.20
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Can Zwift Disrupt Peloton's Ascent?
Dikolli, Shane; Wright-Pruski, Colin; Yemen, GerryCase DARDEN-C-2454-EAccounting and ControlThis public-sourced case uses the fitness company Zwift and one of its competitors, Peloton, to explore cost allocation and bundling services. The material includes a task to provide a back-of-the-envelope pitch about Zwift's potential to disrupt Peloton's growth. Although Zwift's foundation was on the software side, would an entry into the hardware side of the fitness space present a viable opportunity? As part of the analysis, students prepare ...Starting at €8.20
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Come As You Are: The Role of Internal Financial Reporting after a Change of Leadership - Teaching Note
Dikolli, Shane; Ingram-Johnson, JailaTeaching Note DARDEN-C-2447TN-EAccounting and ControlTeaching Note for product C-2447Starting at €0.00
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Ian Desmond's Dilemma (D)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCase DARDEN-OM-1577-EService and Operations ManagementThis is the fourth in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent ...Starting at €5.74
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Ian Desmond's Dilemma (A)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCase DARDEN-OM-1574-EService and Operations ManagementThis is the first in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent m...Starting at €8.20
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Ian Desmond's Dilemma (B)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCase DARDEN-OM-1575-EService and Operations ManagementThis is the second in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent ...Starting at €5.74
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Ian Desmond's Dilemma (C)
Weiss, Elliott N.; Goldberg, Rebecca; Fisher, RobertCase DARDEN-OM-1576-EService and Operations ManagementThis is the third in a series of four cases. Ian Desmond, a baseball player for the Washington Nationals team, was deciding whether or not to accept a new contract. Should he take a seven-year contract, and stick it out with the team for for another seven years? He was young and talented, and his star was on the rise. With strong 2013 performance statistics, he was in a good position to negotiate. Or should he take his chances on the free-agent m...Starting at €5.74