Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Healthineers: A Strategic IPO
Harris, Robert S.; Holtz, PaulCase DARDEN-F-1881-EFinanceThis case covers the initial public offering (IPO) of the Siemens subsidiary Healthineers. The March 2018 offering of the health care technology firm was heavily anticipated on the Frankfurt Stock Exchange, and was Germany’s largest IPO in more than 20 years. Healthineers was one of Siemens’ most successful businesses, and its management board had a keen interest in its long-term success and in the valuation that financial markets would place on ...Starting at €8.20
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Deutsche Bank Restart: Goodbye Goldman Sachs of Europe?
Allayannis, George (Yiorgos); Yemen, Gerry; Holtz, PaulCase DARDEN-F-1934-EFinanceThis public-sourced case describes the latest restructuring efforts by Deutsche Bank (DB) and gives a short history of prior restructuring efforts from the decade before. In July 2019, Christian Sewing, the new CEO of DB, announced a series of measures that included, among others, the elimination of global equity trading, the layoff of 18,000 employees, the creation of a “bad bank” to transfer noncore assets, and the suspension of dividends until...Starting at €8.20
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Próspera: Partnering for Economic Development in Honduras
Frank, Mary Margaret; Holtz, Paul; Kelly, Dorothy C.Case DARDEN-F-1980-EFinanceErick A. Brimen’s vision was on the verge of reality. As CEO of Próspera LLC, an economic development platform based in Washington, DC, he had devoted years to fostering efforts to bring economic development and stability to a small region in Honduras. He had worked with government officials, scholars of economics and law, and local residents to develop a zone for employment and economic development (in Spanish, zona de empleo y desarrollo económ...Starting at €8.20
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The US - China Trade War: Deal or No Deal? - Teaching Note
Yang, Dennis; Holtz, PaulTeaching Note DARDEN-GEM-0175TN-ETeaching Note of Product GEM-0175Starting at €0.00
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MetLife Meets Insurtech App to App
Allayannis, George (Yiorgos); Fernstrom, Aaron; Holtz, PaulCase DARDEN-F-1947-EFinanceThis case examines the key issues facing MetLife, a major company in life and annuity (L&A) and - to a lesser extent - property and casualty (P&C) insurance. The case provides an opportunity to analyze the business models of insurance companies, the main risks they face, and the broad investment strategies they pursue. The case also discusses how technology (including insurtech), regulation, and risk affect MetLife and insurance companies in gene...Starting at €8.20
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Fintech, Payments Innovation, and the Acquisition of Worldpay - Teaching Note
Allayannis, George (Yiorgos); Yemen, Gerry; Holtz, PaulTeaching Note DARDEN-F-1829TN-EFinanceTeaching note for product F-1829Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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The US–China Trade War: Deal or No Deal?
Yang, Dennis; Ha, Jiming; Holtz, Paul; Yemen, GerryTechnical Note DARDEN-GEM-0175-EEconomicsThe US–China trade war in 2019 led to major shifts in global trade and supply chains, highlighting the recent trend in deglobalization. This case discusses the patterns of international trade and capital flows across the two countries, determinants of trade imbalances, and the role of national savings, policies, institutions, and exchange rates. The material allows for an examination of several factors, including the broader context of tech compe...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20