Darden University of Virginia (USA)
-
Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
-
Identifying the Next High-Growth Economies
Walsh, Kieran J.; Roberts, AnthonyTechnical Note DARDEN-GEM-0169-EEconomicsThis note is an introduction to using macroeconomics in evaluating the long-term growth prospects of emerging markets. Methodologically, it is an application of growth theory, the Solow model in particular, and it gives students the opportunity to practice reading and interpreting the data of international macroeconomics. The textbook Solow growth model and its basic extensions align well with how investors and policymakers think about forecastin...Starting at €8.20
-
Fragilities and Growth Prospects in the Global Economy
Walsh, Kieran J.; Warnock, Francis E.Technical Note DARDEN-GEM-0177-EEconomicsThis note discusses identifying the potential future fragile and high-growth economies.Starting at €8.20
-
Mexico: Walls or Doors?
Walsh, Kieran J.Case DARDEN-GEM-0166-EEconomicsThis case is about the economy of Mexico as of 2018, and particularly the challenges it faces with respect to managing its currency and inflation, the renegotiation of NAFTA, and long-term growth. The case updates students on the current economic situation in Mexico, helps students weigh the economic pros and cons of protectionism via the classic tariff supply-and-demand diagram, and encourages students to apply to Mexico previous lessons on grow...Starting at €8.20
-
Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
-
Exchange Rate Shocks in the United Kingdom and Switzerland
Warnock, Francis E.; Walsh, Kieran J.Case DARDEN-GEM-0172-EEconomicsThis case follows as the protagonist sets out to refresh his knowledge of large changes in exchange rates by analyzing two specific episodes: George Soros against the Bank of England (BOE) in 1992 and Switzerland’s Francogeddon in 2015. The episodes were in one sense very different - one led to a sharp depreciation and the other to a sharp appreciation - but understanding them could serve him well when assessing future potential large exchange ra...Starting at €8.20
-
Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20