Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Note on Warfare in Eastern Philosophy
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0304-EStrategyThis note on warfare summarizes treatises by Chinese (e.g., Sun Tzu, The Art of War, ca. 500 BC) and Japanese (e.g., Miyamoto Musashi, The Book of Five Rings, 1643 AD) warriors, reviews their philosophies and leadership lessons, and offers modern applications.Starting at €8.20
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NCFCU: Serving the "Sinks" in the City by the Bay
Fairchild, Gregory B.; Race, Natalie; Jia, RuoCase DARDEN-ENT-0186-EEntrepreneurshipThe CEO and manager of Northeast Community Federal Credit Union for over 20 years, Lily Lo was familiar with the financial needs of low-income people in the Bay Area, but the credit union’s future was not as clear: She was considering whether to add another branch in the SOMA neighborhood.Starting at €8.20
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Smithfield Foods: Activists and Acquisitions - Teaching Note
Chen, Ming-Jer; Jia, RuoTeaching Note DARDEN-S-0308TN-EStrategyTeaching note for product S-0308Starting at €0.00
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Ambiculture: Seeking the Multicultural Middle -Teaching Note
Chen, Ming-Jer; Rochanakit, Chawit; Jia, Ruo; Yemen, GerryTeaching Note DARDEN-S-0266TN-EStrategyTeaching note for product S-0266Starting at €0.00
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Smithfield Foods: Activists and Acquisitions
Chen, Ming-Jer; Jia, Ruo; Yemen, GerryCase DARDEN-S-0308-EStrategyThis research-based case uses the circumstances surrounding Virginia-based Smithfield Foods’ (Smithfield’s) buyout offers from multiple foreign firms to examine the political and cultural constraints of a regionally rooted global firm in pursuing its strategic objectives. Smithfield’s senior leadership receives offers from three firms, ShuangHui International (ShuangHui), JBS S.A. (JBS), and Charoen Pokphand Foods (CPF), based in China, Brazil, a...Starting at €8.20
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Zen for Strategy
Bourgeois, L. J. III; Eygenson, Serge; Namasondhi, KanokratTechnical Note DARDEN-S-0318-EStrategyIconoclasts with strongly held beliefs and a willingness to buck orthodoxy, Apple's Steve Jobs and the Chicago Bulls' Phil Jackson shared similarities in character, leadership style, and life experience that extended beyond the extraordinary successes they achieved in their chosen fields. Both came of age in the United States of the mid-20th century, a time and place characterized by Americans’ growing interest in philosophical traditions outside...Starting at €8.20
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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Note on Energy as a Strategic Force
Bourgeois, L. J. III; Doner, Jonathan; Namasondhi, Kanokrat; Eygenson, SergeTechnical Note DARDEN-S-0325-EStrategyThis note explores the concept of ki, or energy. It concentrates on aikido, a Japanese martial art that channels the human body’s natural energy toward balance, health, grounding, and the mental clarity required to overcome obstacles and discover new insights. Aikido is a defensively oriented martial art, designed to utilize the ki of the attack in a manner that turns that energy to the detriment of the attacker. The note discusses the six princi...Starting at €8.20