Darden University of Virginia (USA)
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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Fake News and the News Feed
Parmar; Bidhan L.; Leiner; Benjamin; Mead; JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year; stationed at the front lines in the battle against misinformation and “fake news.” However; in early 2019; she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform; Infowars; from the Facebook news feed.Starting at €8.20
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Darden Investment Sales
Parmar; Bidhan L.; Morales; MattCase DARDEN-E-0432-EBusiness Ethics and Corporate Social ResponsibilityTJ, a manager at an investment company, is alarmed when, during an evening out with Leslie, his female colleague, and five male prospective clients, the men behave in an overly familiar way with her. Although Leslie assures TJ that she can handle this type of attention, TJ nonetheless is very uncomfortable with the situation. What should he do?Starting at €8.20
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Cardinal Foods: Sweet Sourcing
Weiss; Elliott N.; Parmar; Bidhan L.; Mead; JennyCase DARDEN-OM-1591-EService and Operations ManagementAs part of a biennial supplier review; Jennifer Schramm; a purchasing manager in the cocoa and chocolate division at Cardinal Foods; had been considering several different cocoa cooperatives. She wanted to (1) source high-quality cocoa in the proper particle sizes; (2) source cocoa from environmentally and socially conscious producers; (3) keep the cost of cocoa sourcing as low as possible; and (4) not increase any reputational risks to the compa...Starting at €8.20
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Silk Soy Milk (A)
Farris, Paul W.; Shames, Ervin R.; Wasden, MichaelCase DARDEN-M-0771-EMarketingThe Silk soy milk brand evolves from a single homemade product to a regional and then national brand, facing challenges along the way such as investment influx, acquisition, and competition from new entrants into the very market it created. Silk's marketing angles at various growth stages are discussed, and students consider whether the company should expand its presence or develop new categories, as well as how its efforts could best realize gro...Starting at €8.20
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Darden Investment Sales- Teaching note
Parmar; Bidhan L.; Mead; JennyTeaching Note DARDEN-E-0432TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0432Starting at €0.00
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Red Bull (A)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0663-EMarketingThis case describes the history of the Red Bull brand and how the company stimulated and harnessed word-of-mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider how Red Bull should react to competitive challenges in the United States. The case was written to foster discussion of nontraditional brand-building strategies and the growing globalization of brands and p...Starting at €8.20
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The Ethics of Consulting
Parmar; Bidhan L.; Pritmani; Tanvi; Mead; JennyCase DARDEN-E-0431-EBusiness Ethics and Corporate Social ResponsibilityThe consulting field; with its variety of different experiences and scenarios; often presents numerous challenges and conflicts for those involved. These vignettes; some based on actual situations; present a number of dilemmas in which the protagonists must determine the right course of action; often when that is not easily identifiable. These vignettes identify situations in which one’s values; ethical judgment; and sense of fairness might be te...Starting at €8.20
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Bad Arguments and Rationalization in Business
Freeman; R. Edward; Wicks; Andrew C.; Harris; Jared D.; Parmar; Bidhan L.; Mead; JennyTechnical Note DARDEN-E-0406-EBusiness Ethics and Corporate Social ResponsibilityThe following note attempts to catalog and analyze a set of flawed but common arguments made in business and organizational settings to drive strategic and operational decision-making. The arguments are deconstructed into syllogistic form—a set of premises leading to a conclusion—and analyzed for validity and soundness. The final part of this note pays attention to ways decision-makers can avoid such bad arguments and the rationalization that oft...Starting at €8.20