Darden University of Virginia (USA)
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A Game Too Far
Parmar, Bidhan L.; Gregorio, Alex; Mead, JennyCase DARDEN-E-0465Business Ethics and Corporate Social ResponsibilityThe protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company's board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of T...Starting at €8.20
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A Game Too Far
Parmar, Bidhan L.; Gregorio, Alex; Mead, JennyCase DARDEN-E-0465-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist in this case, founder of a successful, privately held tabletop board gaming company, has to make some tough decisions about whether to move forward with two of the company´s board games. Recent years had seen a renaissance for board games and their audience, and the board game market, driven primarily by millennials, was estimated to be worth roughly $12 billion dollars by 2023. The decision is whether to print a second run of T...Starting at €8.20
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Brand Equity: An Overview
Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; Razuri, MarielaTechnical Note DARDEN-M-0879-EMarketingThis note was written as an updated version of “Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including those of Millward Brown, Young & Rubicam, David Aaker, ...Starting at €8.20