Darden University of Virginia (USA)
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Plug Power: A Case of Negative Revenue
Koch, AdamCase DARDEN-C-2460-EAccounting and ControlThis case examines the accounting implications of a customer incentive deal between Plug Power (Plug; an industry-leading manufacturer of hydrogen fuel cells) and Amazon.com, Inc. (Amazon; Plug’s major customer). Alexis Reed is an analyst struggling to understand the implications of the negative annual revenue reported by Plug for fiscal year 2020. This extremely rare occurrence was caused by the interaction between the accounting rules for repor...Starting at €8.20
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Brand Equity: An Overview
Farris, Paul W.; Gregg, Eric A.; Chinn, Brandon; Razuri, MarielaTechnical Note DARDEN-M-0879-EMarketingThis note was written as an updated version of “Perspectives on Brand Equity" (UVA-M-0668), and may be used in its place. This note provides a resource to aid in understanding brand equity: its creation, maintenance, measurement, and value. Suitable for use in introductory courses in marketing at the undergraduate and MBA levels, this note presents an overview of brand perspectives including those of Millward Brown, Young & Rubicam, David Aaker, ...Starting at €8.20
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Plug Power: A Case of Negative Revenue - Teaching note
Koch, AdamTeaching Note DARDEN-C-2460TN-EAccounting and ControlTeaching note for product C-2460Starting at €0.00