Darden University of Virginia (USA)
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Customer Profit
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0799-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms’ customers and keep track of their activity using the concepts of recency and retention. An important summary of customer activity is the profit the firm receives from each customer. Just as some brands are more profitable than others, so too are some customer relationships more profitable than others....Starting at €8.20
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Customer Lifetime Value
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0800-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit" (UVA-M-0799). The central difference between CP and customer lifetime value (CLV) is that CP measur...Starting at €8.20
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Implications of the Macroeconomy for Business and Life
Murphy, Daniel; Kemp, BiancaTechnical Note DARDEN-GEM-0218-EEconomicsThis technical note explores how the macroeconomy affects businesses and individuals in everyday life, from pricing to job prospects to investing. Students of macroeconomics will gain insight into the benefits and usefulness of their studies both while in school and beyond.Starting at €8.20
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Self-Focus versus Mission-Focus Mindset
Davidson, Martin N.; Kemp, BiancaTechnical Note DARDEN-OB-1449Leadership and People ManagementThis technical note explores the "self-focus" and "mission-focus" mindsets based on two of the Arbinger Institute's bookStarting at €8.20
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Save the Children (A) and (B) - Teaching note
Riefberg, Vivian; Yemen, Gerry; Kemp, BiancaTeaching Note DARDEN-OB-1383TNLeadership and People ManagementStarting at €0.00
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Customer Journey Map - Teaching note
Venkatesan, Rajkumar; Kim, Tami; Kemp, BiancaTeaching Note DARDEN-M-1012TN-EMarketingTeaching note for product M-1012Starting at €0.00
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Modernizing France or Dismantling Its Social Contract? Macron's Reforms
Murphy, Daniel; Holtz, Paul; Kemp, BiancaCase DARDEN-GEM-0164-EEconomicsThis case uses France's pension, labor market, and regulation reforms from 2018 to 2023 to illustrate how deregulation and labor market reforms can affect an economy's potential GDP. The case discusses two-term President Emmanuel Macron’s efforts to boost economic growth through economic liberalization by focusing on small- and medium-sized enterprises. The material allows for an examination of the effects of regulation on labor policy. If implem...Starting at €8.20
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Market Street Wine: Extending the Aisle - Teaching Note
Batova, Tatiana; Kemp, BiancaTeaching Note DARDEN-BC-0286TN-EKnowledge and CommunicationTeaching note for product BC-0286Starting at €0.00