Darden University of Virginia (USA)
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Finance Caselets: An Ethical Perspective
Parmar, Bidhan L.; Dalmia, Pranav; Mead, JennyCase DARDEN-E-0472-EBusiness Ethics and Corporate Social ResponsibilityThese fictional caselets, some of which are based on lived experience, present dilemmas and ethical issues in the financial field. The situations include an investment-banking firm executive deciding how to handle an investment tip; an executive strugglinStarting at €8.20
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Customer Profit
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0799-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. The note begins by discussing how to count the firms’ customers and keep track of their activity using the concepts of recency and retention. An important summary of customer activity is the profit the firm receives from each customer. Just as some brands are more profitable than others, so too are some customer relationships more profitable than others....Starting at €8.20
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Customer Lifetime Value
Pfeifer, Phillip E.; Farris, Paul W.; Bendle, NeilTechnical Note DARDEN-M-0800-EMarketingThis technical note introduces important metrics firms use to monitor customer relationships. An important summary of customer activity is the profit the firm receives from each customer. Customer profit (CP) is the metric that summarizes the past financial performance of a customer relationship and is covered in a companion note, "Customer Profit" (UVA-M-0799). The central difference between CP and customer lifetime value (CLV) is that CP measur...Starting at €8.20
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Telescope: Squaring Purpose with Reality
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0368-EBusiness Ethics and Corporate Social ResponsibilityThe management of Telescope, a wildly popular online search engine, must deal with a security breach in which information from thousands of users has been compromised. Technically - thanks to its carefully worded terms of use - the company is not financially liable for any ensuing damage. But Telescope prides itself on its commitment to acting responsibly. CEO and Co-Founder Spencer Milo must reconcile what the company stands for and how his orga...Starting at €8.20
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Strictly Business: Janice Greer’s Leadership Challenge in Japan
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0385-EStrategyJanice Greer works for NVX Pharmaceuticals, a US firm with increasing global operations. Not long after Greer’s promotion to country head for Japan, their boss suggests that widespread layoffs will be needed to help bring performance of the international units in line with domestic operations. Cultural differences between US and Japanese work practices and traditions complicate the decisions Greer faces in dealing with members of their team. How ...Starting at €8.20
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Paul Waddle's Crash Course in Nigerian Business
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0387-EStrategyPaul Waddle works for Tripod Capital (Tripod), a venture fund focused on investing globally in fintech start-ups. Ambitious and a self-starter, Waddle is in pursuit of fast-growing the Nigerian payments platform DigitApt. As he enters the final stages of closing a deal, he is confronted with cultural differences between US and Nigerian work practices and traditions. Understanding and appropriately integrating these differences could be the key to...Starting at €8.20
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Us versus Them: Bridging the Fault Line between Salaried and Hourly Employees
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0382StrategyBlake Cody is a consultant who has been brought in to optimize and increase efficiency at a manufacturing plant mired in a market slump. He identifies divisions between two groups of employees—salaried (permanent) and hourly (temporary)—as a central challStarting at €8.20
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Culture Clash: Abdullah Al-Multaq's Return to the Middle East
Chen, Ming-Jer; Dalmia, PranavCase DARDEN-S-0384StrategyAbdullah “Abe” Al-Multaq works in the acquisitions team of a large and ambitious US tech company. As his team undertakes due diligence at a target company he had identified in Saudi Arabia, cultural differences between representatives of the two firms flaStarting at €8.20
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Xerox and the Vision Quest
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0367-EBusiness Ethics and Corporate Social ResponsibilityXerox Production Manager Jim Deese has an employee who is uncomfortable with the company’s “vision quests” (creative and spiritual retreats). Xerox began conducting these vision quests as a means of invigorating production and innovation at the company, which had struggled over the years with product development and increasing competition. Some studies have shown that incorporating some element of spirituality helps to generate a happier and more...Starting at €8.20
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The Meatpacking Factory
Wicks, Andrew C.; Mead, Jenny; Stewart, NicholasCase DARDEN-E-0369-EBusiness Ethics and Corporate Social ResponsibilityThe manager of a meatpacking factory allows his 100-plus Muslim workers to take breaks believing that it is an appropriate response to the religious needs of this large part of his employee base. But the breaks have begun to interfere with the overall operation of the plant, resulting in a loss of productivity. Other employees have become irritated resenting what they see as preferential treatment. Because of the productivity issues, other employ...Starting at €8.20